Coastline Maketing Group Sept 2017

831-759-2273 www.CoastlineMarketingGroup.com MONTHLY September 2017 BUSINESS MARKET ING

MY SINGLE BEST PIECE OF BUSINESS WISDOM: Reach Out to Your Peers

Years ago, when I decided to strike out and start my own business, I was brand-new to the business world. Though I wouldn’t have admitted it back then, I barely knew anything about running a company. Every lesson came to me the hard way, through calculated risk, trial and error, and the victories and losses accrued over the years. At some point, I decided it might be a good idea to seek the aid of others and draw connections between me and my fellow entrepreneurial friends. Around my sixth year of being in business, I began to set aside one morning each week for a breakfast meeting with a group of my

When you’re an entrepreneur, it can often feel like you’re all alone out there, struggling to make a budding company reach success. Bringing others in with similar experiences can give you an invaluable fountain of information that never runs dry.

that I had gone through. In many cases, I found solutions to my problems and gained invaluable wisdom. At this point, one of the single best pieces of advice I can offer to business owners, both brand-new and seasoned with years of experience, is to create a community like I did years ago. Gather a group of no more than five of your friends and acquaintances, especially those with different kinds of business experience — construction coordinators, marketing experts, dentists, and chiropractors. Set a regular meeting time and stick to it religiously. At these get- togethers, it’s okay to chat about sports or current events for a minute or two, but make sure that you come equipped with an agenda. Keep track of each other’s goals and struggles, and hold each other accountable for the strategies you deploy along the way. Have everyone read a particular business book, and

discuss it on the days you meet. Whatever you do, make sure everyone leaves the meeting feeling positive, refreshed, energized, and valued. It’d be difficult to overstate the sheer impact those early meetings had on my mindset, my strategies, and my business savvy. When you’re an entrepreneur, it can often feel like you’re all alone out there, struggling to make a budding company reach success. Bringing others in with similar experiences can give you an invaluable fountain of information that never runs dry. So, reach out and make a connection with your peers. I guarantee it’ll teach you more than you ever thought possible. – Phil Fisk

peers, who also owned and operated their own businesses. In addition to the eggs we’d wolf down while fervently conversing, everything was on the table. We’d spend an hour or two deep in conversation, discussing everything from issues with our employees to financial struggles, collection issues, or marketing failures and success. It was a tremendous help to discover that others had experienced the same struggles

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