2A —April 22 - May 19, 2022 — M id A tlantic Real Estate Journal
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M id A tlantic R eal E state J ournal Publisher, Conference Producer . .............Linda Christman AVP, Conference Producer ...........................Lea Christman Publisher ........................................................Joe Christman Conference Producer ............................... Jordaan Van Oort Editor/Graphic Artist ......................................Karen Vachon Contributing Columnist .................................... Phil Kelley Jr. Mid Atlantic R eal E state J ournal ~ Published Monthly Periodicals postage paid at Hingham, Massachusetts and additional mailing offices Postmaster send address change to: Mid Atlantic Real Estate Journal 117 HMS Halsted Dr., Hingham, MA 02043 USPS #22-358 | Vol. 34, Issue 4 Subscription rates: 1 year $99.00, 2 years $148.50, 3 years $247.50 & $4.00 single issue - plus postage REPORT AN ERROR IMMEDIATELY MARE Journal will not be responsible for more than one incorrect insertion Phone: 781-740-2900 www.marej.com
Phil Kelley Jr.
Why In-Person Interaction Remains Critical In The Age Of Remote Work
N
ot long after the CO- VID- 19 pandemi c forced a shift to re-
mote work, the internet secu- rity research firm Twingate conducted a national survey to find out what workers missed most about going to the office. Heading the list: “Social connections,” followed closely by “human contact in general.” Those answers aren’t sur - prising to Phil Kelley Jr., author of Presence and Prof- itability: Understanding the Value of Authentic Commu- nications in the Age of Hyper- Connectivity . “Interactions with other people are essential to human beings and those interactions significantly affect our state of mind,” said Kelley, who is also president and CEO of Salem One, a company that special- izes in direct marketing, pack- aging, printing and logistics. “We were built to interact, to socialize, to gather and sort ourselves into social groups.”
Kelley understands the need and advantages of flexible remote-work schedules. He just worries that if remote work isn’t handled correctly – and if trends continue such as hot-desking policies where no one is assigned a permanent workspace at the office – the big loser will be corporate culture. And when culture suffers, so does the entire enterprise. “It’s well established that a great organizational culture – one where people feel engaged, connected, purposeful – helps achieve financial success,” Kel - ley said. “This is because the attitudes of the people in an
continued on page 16A “Unfortunately, building and maintaining good internal relationships gets more diffi - cult when those relationships are mediated by technology via email, texts, phone calls or video calls,” Kelley said. While some communication organization ultimately reach and affect customers. To put it simply, satisfied employees tend to foster satisfied customers.” Developing A True Connection That’s why it’s important to promote the development of authentic connections and good relationships within a company, he said.
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