As we’re decking the halls and spreading holiday cheer, it’s time to plan your next print marketing campaign. This season of joy is the perfect moment to send out New Year, New You postcards. The earlier your patients start physical therapy and meet their deductible, the sooner their care may be covered completely.
THE PRINT BULLETIN
NEW YEAR MARKETING IDEAS TO GET ON YOUR PATIENT’S GOOD SIDE
THE PRINT BULLETIN
WHY ‘NEW YEAR, NEW YOU’ POSTCARDS MATTER : : :
As we’re decking the halls and spreading holiday cheer, it’s time to plan your next print marketing campaign. This season of joy is the perfect moment to send out New Year, New You postcards. The earlier your patients start physical therapy and meet their deductible, the sooner their care may be covered completely. The phrase “New Year, New You” carries a powerful message of personal transformation. There’s a reason January is one of the busiest months for health and fitness businesses. In the physical therapy field, it’s an invitation to start fresh, set new health goals, and finally find relief for aches and pains that may have held them back in the past year. Through your postcard messaging, you can motivate your patients to prioritize their health and to also encourage them to continue or start back up with physical therapy. We all know how busy this time of year is and it can be easy for patients to push off appointments without realizing how much it can set back their recovery. By sending a joyful reminder for your patients to put their well-being first, you’re reaffirming your role as the expert who can guide them toward their health goals. Whether they’re experiencing a flare-up, facing a new injury, or eager to work on personal health resolutions for the upcoming year, your postcard extends a friendly nudge to get them reaching out for an appointment.
While direct mail campaigns are usually sent to a list of your past patients, we can help you with obtaining a list of addresses in your area. Keep in mind that many people are focusing on their health this time of year and there may be potential patients in your area who could benefit from your services. Your postcard can include a list of what and how you treat to better educate recipients of all you offer. With postcards, there’s several ways your Print Account Manager can help track how many patients reactivate from the campaign. One way is through setting up a specific call tracking phone number for that postcard. This number will still go to the clinic but we will be able to track exactly how many new and reactivated patients call in. We can also include a QR code to request appointments and track how many unique users scan the code. It’s also very beneficial to fill out your stat tracker as we can see if there was a spike in reactivations after the postcard landed in mailboxes. As the year comes to an end, reach out to your Print Account Manager (or Digital Account Manager if you do not have a print contact) to get started on a New Year campaign that shows your patients you care about their health goals, strengthens your community presence, and overall enhances patient engagement.
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PRINT MARKETING WIN!
This single location clinic in Louisiana consistently direct mail postcards with INCREDIBLE results! Clinic Achieves 44% Increase In Reactivated Patients with Postcards
Reactivated Patients per Month
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1500 postcards mailed/month
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2300 postcards mailed/month
Did you know it costs more to attract a new patient than it does to keep an existing one? Motivating past patients with the right piece of direct mail can be just what your practice needs to get them back in your clinic. Look what happened when this PT used direct mail postcards to help fill their schedule! In the last 5 months they have seen a total of 346 reactivated patients, a 44% increase when compared to their previous 5-month total, which was 241. Throughout 2022, this single-location clinic has worked on increasing their direct mail list size which has only served to increase their results! The best part? We can track how well a certain postcard does with call tracking so your clinic continues to use what works.
Questions? We’re Here for You! Connect with Your Print Account Manager Today!
Lilianna Maxwell lilianna@practice-promotions.com (804) 799-1222 Melissa Morrison melissa@practice-promotions.com (804) 481-9398
Amanda Lancaster amanda@practice-promotions.com (804) 481-9045 Jennifer White jenniferwhite@practice-promotions.com (804) 327-9637
Holly Held holly@practice-promotions.com (804) 528-1186
NEW YEAR MARKETING IDEAS TO G
activity in maintaining good health. Include exercise routines that are suitable for different fitness levels, from gentle mobility exercises to more intense workouts. To make your content engaging, consider embedding links to exercise videos or sharing video demonstrations featuring your clinic’s physical therapists. Demonstrating proper form and technique can be incredibly helpful for your clients. NUTRITIOUS RECIPES Encourage your patients to embrace healthier eating habits by sharing a selection of nutritious recipes. Include easy-to-follow instructions, ingredient lists, and nutritional information. You can even include personal stories or testimonials from clients who have experienced positive changes through healthier eating. WEIGHT LOSS + HEALTHY LIVING TIPS Empower your clients with practical tips and advice for achieving their weight loss and healthy living goals. Discuss the importance of setting realistic goals, tracking progress, and staying motivated throughout the year. Share expert insights from your physical therapy team or collaborate with a registered dietitian or nutritionist to provide comprehensive guidance. UPCOMING EVENTS + WORKSHOPS Keep your clients informed about any upcoming events, workshops, or webinars that can enhance their journey toward a healthier lifestyle. These events could be hosted
As we usher in a new year, it’s the perfect time to kickstart
your patient’s journey towards a healthier and happier life. Whether they’re looking to
shed a few pounds, improve their overall well-being, or simply maintain a balanced lifestyle, this month’s content tip is all about helping you create a newsletter that will inspire your patients to embrace “New Year, New You” resolutions. Let’s dive into some valuable content ideas that can set your readers on the path to success. EXERCISE ROUTINES + VIDEOS Start by highlighting the importance of regular physical
GET ON YOUR PATIENT’S GOOD SIDE
WHY CLINICS LOVE DIRECT MAIL:
by your clinic or reputable partners in the health and wellness industry.
Our newsletters are always so bright, fun, and engaging for our patients and community. Ed has been awesome! It's been great getting to work with him and Practice Promotions over the last 2 years. We can't wait to see what he has in store for us next year! Ed's creativity and dedication have truly made a positive impact on our practice, and we look forward to continuing this successful partnership. Thanks to Ed, Holly, Justin, Saxon and the team at Practice Promotions for their outstanding work!
INSPIRING TOGETHER: SHARING NEW YEAR’S RESOLUTIONS Don’t hesitate to share your team’s New Year’s resolutions with your patients! This personal touch humanizes therapists, making them more relatable. It showcases shared goals and inspires patients to pursue their own resolutions with renewed enthusiasm and trust in their therapist’s guidance, fostering a stronger connection. Sharing your team’s resolutions can be the spark that ignites your patients’ transformative journey. LIFESTYLE ADVICE + INSPIRATION Lastly, provide lifestyle advice that extends beyond exercise and diet. Include articles on stress management, sleep hygiene, and maintaining a positive mindset. Encourage your clients to make holistic changes in their lives that promote long-term well-being. Or simply share a funny joke from each staff member to put a smile on their face. By combining these content ideas in your newsletter, you’ll create a valuable resource that motivates your patients to embrace a “New Year, New You” mentality. Remember to customize the content to suit your clinic’s unique voice and expertise. Your clients will appreciate the support and guidance as they embark on their journey towards a healthier and happier lifestyle in the coming year.
Ed Robertson Graphic Designer
Holly Held Print Account Manager
Justin LaRose PPC Manager
Saxon Eastman Digital Account Manager
Looking for More Seasonal Marketing Ideas? Connect with Your Print Account Manager!
Check Out brand New Designs for 2024! New Year, New You Postcards
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Kick Off The New Year With Record-Breaking Record-Breaking Patient Numbers! Patient Numbers! Start your direct mail postcard campaign by contacting your print account manager!
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