Leasing Toolkit for Leasing Consultants

What is MAA’s Follow-up Policy?

Below is a quick guide describing MAA’s Follow-Up Policy! You can also find this in more detail by logging into AccessMAA and searching for Funnel Follow-up and Task Automation Schedule.

Prospect – No Tour Scheduled

Immediate – 48 Hours

3 to 14 Days

14 - 60 Days

Immediately : Auto Email if lead source is Website/PMS/Anyone Home/ILS 10 Minutes : Auto Email if lead source is Phone Call

Funnel

Day 5: Auto Email/SMS

Day 25 : Auto Email Move in Date in 3 Days : Auto Email

Automation

Day 9: Auto Email/SMS

Day 14: Auto Email/SMS

*Walk ins are Excluded

Task- Phone Call

Immediately : Call if lead source is Website/ PMS/Anyone Home/ ILS—Due in 24 hours Immediately : If no move in date or lay- out—Due in 48 hours

Day 3 : Phone Call - To Schedule a Tour - Due in 24 hours Reoccurring every 10 days : Phone Call - No Communi- cation - Move in Date is 5-29 Days—with no communica- tion from the agent– Due in 24 hours Reoccurring every 20 days : Phone Call - No Communi- cation - Move in Date is 30- 60 Days—with no communi- cation from the agent– Due in 24 hours

Desired Move in Date : day after the move in date has passed—Due in 24 hours

Reoccurring every Day 30 : Email—No Communication— Move in Date in > 60 Days— with no communication from the agent—Due in 24 hours

Task- Email

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