Know your Competition Activity Instructions
Objective:
1. To gain an awareness of competition in your local market area. 2. To gain an understanding and awareness of information captured on MAA’s mystery shopping reports.
Suggestions:
Enjoy the experience!
Note:
This information will be built upon with your Regional Training Specialist
Instructions:
• Select two of your local competitors to “shop” as if you were looking for an apartment. Ask your manager for the best competitors in your area to shop.
• You may want to take a few minutes and research the properties you selected online.
• You MUST let the consultant know that you are “shopping the competition” and work for MAA.
• In your interactions, only discuss with them information that is considered public knowledge and could be found on their website for example.
By learning about other communities, we remain competitive and allows us to better serve our prospects and residents.
To ensure consistency and maintain compliance with industry best practices, we are introducing a Comp Tour Reporting Form that must be completed when:
1. Tour a Comp: Visit another community to learn about their amenities, services, and features. 2. Host a Tour for a Comp: When a representative from another property visits us to learn about our offerings. Important Reminder: While sharing general information about amenities and services is appropriate, do not disclose or discuss pricing, concessions, or any compensation for leasing during these interactions. This policy helps ensure we operate ethically and maintain compliance.
You can access the form on AccessMAA. Please ensure it is filled out accurately and does not include any pricing or compensation-related details.
Please complete these competitor shops within your first two weeks with MAA. Thank you!
20
Made with FlippingBook flipbook maker