What is MAA’s Follow -up Policy?
Below is a quick guide describing MAA’s Follow -Up Policy! You can also find this in more detail by logging into AccessMAA and searching for Funnel Follow-up and Task Automation Schedule.
Prospect – No Tour Scheduled
Immediate – 48 Hours
3 to 14 Days
14 - 60 Days
10 Minutes: Auto Email Personalized to lead source
Day 25: Auto Email Move in Date in 3 Days: Auto Email 2 Phone Calls and 1 Email to Mark as “Did Not Rent” and select reason
Funnel
Day 3: Auto Email/SMS
Automation
Day 9: Auto Email/SMS
Day 14: Auto Email/SMS
2 Hours: Call if lead source is Website/PMS/ Anyone Home/ILS
Task- Phone Call
Day 5: Phone Call
48 Hours: If no move in date or layout
Day 5: Email if not reached by phone task
Task- Email
Prospect – Tour Scheduled
Immediate – 48 Hours
Funnel Automation
45 Minutes: Auto Email advising expect a call
24 Hours Before: Reminder #1
20 Minutes Before: Reminder #2
10 Minutes After: Auto SMS Self-Guided Check In
Task- Phone Call
45 Minutes: Phone Call (Due in 2 hours)
Task- Email
45 Minutes: Emails Optional (Due in 2 hours)
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