Leasing Toolkit for Leasing Consultants

What is MAA’s Follow -up Policy?

Below is a quick guide describing MAA’s Follow -Up Policy! You can also find this in more detail by logging into AccessMAA and searching for Funnel Follow-up and Task Automation Schedule.

Prospect – No Tour Scheduled

Immediate – 48 Hours

3 to 14 Days

14 - 60 Days

10 Minutes: Auto Email Personalized to lead source

Day 25: Auto Email Move in Date in 3 Days: Auto Email 2 Phone Calls and 1 Email to Mark as “Did Not Rent” and select reason

Funnel

Day 3: Auto Email/SMS

Automation

Day 9: Auto Email/SMS

Day 14: Auto Email/SMS

2 Hours: Call if lead source is Website/PMS/ Anyone Home/ILS

Task- Phone Call

Day 5: Phone Call

48 Hours: If no move in date or layout

Day 5: Email if not reached by phone task

Task- Email

Prospect – Tour Scheduled

Immediate – 48 Hours

Funnel Automation

45 Minutes: Auto Email advising expect a call

24 Hours Before: Reminder #1

20 Minutes Before: Reminder #2

10 Minutes After: Auto SMS Self-Guided Check In

Task- Phone Call

45 Minutes: Phone Call (Due in 2 hours)

Task- Email

45 Minutes: Emails Optional (Due in 2 hours)

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