Leasing Toolkit for Leasing Consultants

What is MAA’s Follow -up Policy?

Below is a quick guide describing MAA’s Follow -Up Policy! You can also find this in more detail by logging into AccessMAA and searching for Funnel Follow-up and Task Automation Schedule.

Prospect – Toured Status

Immediate – 48 Hours

3 to 14 Days

14 - 60 Days

Move in Date in 3 Days: Auto Email

Funnel Automation Immediate: Auto Email

Personalized for Reschedule/ Cancelled/No Show 12 Hours: Auto Email for Completed Tour

48 Hours: Auto Email for Completed Tour

Immediate: Phone Call for Completed Tour due in 24 hours

Day 3: Phone Call for Completed Tour Day 5: Phone Call for Completed Tour Day 5: Phone Call if No Show/ Canceled Tour

2 Phone Calls and 1 Email to Mark as “Did Not Rent” and select reason

Task- Phone Call

Immediate: Optional Email for Completed Tour and left VM due in 24 hours

Day 3: Optional Email for Completed Tour if left VM Day 5: Optional Email for Completed Tour if left VM

Task- Email

Applicant Follow Up

Immediate – 48 Hours

Resident Follow Up

Immediate – Ongoing

Funnel Automation Day 7: Auto Email/SMS – How is everything going? 75 Days Prior to Lease End: Auto Email- look out for Renewal

Task- Phone Call

2 Hours: Phone Call

2 Hours: Optional Email if not reached by phone 48 Hours: Email Application Approved, Send Welcome Home Letter and Resident Guide

Task- Email

Task- Phone Call

Day 1: Phone Call-How was your move? 140 Days Prior to Lease End: Phone Call Day 1: Optional Email if not reached by phone 5 Days Prior to Lease End: Move Out Instructions (if applicable)

Task- Email

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