Choose Your Words
Eliminate
Adopt
They (when referring to MAA)
We
Leasing Agent, Leasers, etc.
Leasing Consultant
Complex, Property
Community, Neighborhood
Unit
Apartment Home
Efficiency
Studio Apartment
Maintenance Man
Service Manager
Traffic or pieces of traffic
Prospects, Guests
Security Gates
Controlled Access, Privacy Gates
Security Lock
Privacy Lock
Problem
Challenge, Opportunity
“That’s our Policy”
State the reason/benefit of policy
The word “No” or “Can’t”
Tell them what you can do
Gym, Workout Room
Fitness Center
Laundry Room
Laundry Center, Facility
Clubhouse
Activity Center
Garbage Dumpster
Trash Compactor
Old Property
Established, Mature Property
“No Problem”
I’ll be happy to
30
Made with FlippingBook flipbook maker