Toyota Case Study

Toyota Motor Corporation is a multinational corporation headquartered in Japan, and currently the world's second largest automaker. Toyota is offering a full range of models, from mini vehicles to large trucks, and even new concept cars. In addition to manufactur- ing automobiles, Toyota provides financial services through its division Toyota Financial Services and also creates robots.

In 1934, while still a department of Toyota Industries, it created its first product Type A engine and its first pas- senger car (the Toyota AA) in 1936. The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automo- biles.

Replica of the Toyota Model AA, the first production model of Toyota in 1936

Toyota’s success comes from its astounding quality reputation. Consumers know that they can count on their Toyota vehicle to work right the first time and keep on working, while most U.S. and European automotive companies produce vehicles that may work when new but almost certainly will spend time in the shop in a year or so. Toyota’s less invento-

ry, fewer man-hours, high quality cars and fewer defects than any other competing manufacturer are key elements that built their success story and made it become the world leader of the automotive industry which has triggered a global transfor- mation in virtually every industry to Toyota’s manufacturing and supply chain philosophy and

methods over the last decade.

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