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HR Resolutions 5441 Jonestown Rd. Harrisburg, PA 17112 717-652-5187
www.hrresolutions.com M–F 8:00–4:30
INSIDE THIS ISSUE From the Desk of Karen PAGE 1 Do You Know Your Company’s Margins? PAGE 1 Don’t TakeThis Crucial Business Relationship for Granted PAGE 2 Bobbie the Wonder Dog’s Incredible Journey PAGE 3 Take a Break PAGE 3 Grilled Ranch Potatoes PAGE 3 The Most Unique Customer Appreciation Ideas Ever PAGE 4 A little customer appreciation can go a long way — after all, everyone likes to be treated well by the people they do business with. But if your appreciation stops at holiday cards and birthday offers, you might be missing the mark. Summer tends to be the slow season, so take the extra time to plan a new way to show customers you care. HOST A SUMMER EVENT There’s no need to plan a black-tie gala. Summer is the season of relaxation, so keep it low-key, and let your clients know they are welcome to bring their friends and family. Here are a few fun ideas to consider: Host a barbecue at the office or local park. Make sure you have the proper permits first. Book a movie theater, and show the latest blockbuster. (We hear “Avengers: Infinity War” is pretty awesome.) • •
CUSTOMER APPRECIATION ISN’T SEASONAL Heat Up the Slow Months With a ‘Wow!’
• Plan an adults-only scavenger hunt. Include local landmarks, offer prizes, and provide grown-up beverages afterward to make the event really memorable. Throw a block party. This one requires some planning, but if you pull it off, your clients will talk about it until next summer! DELIVER ONE BIG ‘WOW’ Social media makes it pretty easy to keep up with everyone’s lives, so look for an opportunity to make a great impression on one customer. Maybe a client is expecting their first grandchild. Could they use a new stroller? Is a wedding anniversary coming up? Who wouldn’t love a limo ride and dinner at the nicest restaurant in the city? Go a bit over the top! People love to share stories on social media about the cool, unexpected things businesses do. Wouldn’t you like to go viral for a good reason? •
SEND CARDS FOR STRANGE HOLIDAYS
Sure, you mail cards during the winter holidays, but so does everyone else. Why not mail a card for National Doughnut Day on June 1? You can even include a coupon to a local doughnut shop. Or you can send a funny card with a picture of your office dog for National Mutt Day to announce that, thanks to your client’s support, your company is donating to a local animal shelter. These ideas may work great for your clients, or you might need to brainstorm a bit. Your clients are as unique as your company, so don’t hesitate to find a special way to show them you care.
4 • www.hrresolutions.com
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