Spotlight Branding - June 2021

Jeremy Baker had a dream of running his own law firm. After nearly two decades of “big law” practice, Jeremy finally made the decision to pursue that dream and enlisted Spotlight Branding for help. Over the next few months as Jeremy worked to get everything in place to open up, he also worked closely with us, staying in consistent communication with our team to create his new firm’s online presence that he said “exceeded my expectations.” We designed a premium website, helped to write social media and blog content that reflected his voice, and sent out newsletters to his email list. With his new firm up and running, we’re excited to watch Jeremy grow his business, and we’re proud to be at the top of the list for reasons he was able to make his dream a reality. SUCCESS STORY: BAKER LAW, DESIGN & CONSTRUCTION COUNSEL

WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!

If You Want a Healthy Business, Nurture a Healthy Mind

SCHEDULE TIME TO DO THINGS YOU FIND RESTFUL. We have a pretty good idea of how to improve our physical health in various situations: If we’re cold, we throw on an extra layer. If we want to lose a few pounds, we exercise and eat some vegetables. However, when it comes to improving our mental health, we might be at a loss. According to the Harvard Business Review, the best way to rest your mind is to force it to work on a singular task, such as a puzzle, craft, or exercise routine. So long as you find the activity restful and it takes your mind off work, you should set aside time to do it for the sake of your mental health. LIMIT THE NOISE AROUND YOU. The world is a chaotic place — it always has been. The only difference is that now, we have the means to see everything happening on our planet through our computers and smartphones. It’s good to stay informed, but when we let the media noise dictate how we feel on any given day, it might be time to curtail social media exposure. The world will continue to turn, even when we’re not looking. The above tips are by no means prescriptive. You can take parts of one or a couple of them and leave the rest. The point of sharing these tips, however, is to encourage you to do something . As an entrepreneur, you can’t afford to ignore your mental health and hope everything is okay. So, take some of this information and use it to build success in your business and your life.

Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role isn’t discussed enough: their mental health. According to Dr. Michael Freeman, a psychiatrist who studies how entrepreneurship affects the brain, entrepreneurs are more susceptible to a number of mental health conditions than non-entrepreneurs. They’re 30% more likely to suffer from depression, 29% more likely to live with a hyperactivity disorder, and 11% more likely to fall on the bipolar spectrum. The confidence of your customers and workforce depends, at least in part, on your mental health, which is why every entrepreneur should consider seeing a mental health professional. However, abiding by a few basic principles can also help you nurture a healthy mental state. PIVOTWELL AND STAY POSITIVE. The unexpected will happen. Ironically, that’s all you can expect as an entrepreneur. So, when you put together plans to grow your business, make contingency plans as well. Just because you have those back-up plans does not mean the worst will happen. If something unexpected does happen, instead of immediately considering all the possible negative outcomes, think of the potential positive outcomes instead. Remember that just because the steps to achieve your goal might shift, it doesn’t mean your goal has to change.

More Referrals. Better Clients. Higher ROI.

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