Bridge Firm Recovery September 2018

Recovery Reader The September 2018

www.bridgefirmrecovery.com (269) 359-0814

FROM THE DESK OF Dan

HOWTOCREATEA BUSINESSPRESENTATION That Leaves Audiences Enthralled

It’s been an active summer! Lots of tenants moving. Background screening at Preferred Screening Profiles is more important than ever. On average, nearly 44 percent of the applicants who apply are not a good fit for our clients’ properties. Wow! It can’t be emphasized enough that a good screening process is critical to being a successful landlord. On the collection recovery side, we continuously review, locate, and recover monies on those non-payers that are moving. Not long ago I was asked if we ever receive screening requests for tenants who have unpaid rents. The answer is YES. Recently, an applicant applied for tenancy to our client’s property. It turned out the applicant also owed an outstanding judgment to a collection client of ours. The result: Our screening client declined the applicant, and we were able to collect the balance for our collection client. Now that’s karma!

If you’ve ever attended an industry conference or gathering of business owners, you’ve probably had to sit through at least one mind-numbingly boring presentation. You’ve also likely been wowed by a presentation before. When giving a presentation of your own, you obviously want it to fall into the latter category. But what separates a bad presentation from a good one? Elisabeth Osmeloski, vice president of Audience Development for SearchMarketingExpo.com and MarTechConf.com, oversees dozens of presentations every year, giving her unparalleled insight into what makes presentations sink or swim. “The perfect presentation,” she says, “has certain attributes and will be engaging, entertaining, memorable, inspiring, and actionable — all at once.” Follow these tips to make sure that your next presentation has all of these qualities and leaves your audience in awe. A great way to turn off a room is to assume they all care about you just because you’re the one on the stage. The goal is for your presentation to resonate with the audience and compel them to buy, which is hard to do if you don’t know the first thing about the crowd. Every event is different and so are the people who attend them. Try to glean as much information as you can about the folks you’ll be speaking to. Take your cure from the nature of the event. If you’re speaking to a group of lawyers, for example, tailor your message to be relevant to their profession. UNDERSTAND YOUR AUDIENCE

Just one of the benefits of having your screening and collections under the same roof.

Have a great month!

- Dan Larson

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