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ON THE MOVE WARE MALCOMB ANNOUNCES JOSH HUCKLEBERRY HAS BEEN PROMOTED TO STUDIO MANAGER, BRANDING Ware Malcomb , an award-winning international design firm, announced Josh Huckleberry has been promoted to studio manager, branding in the Irvine office. In this role, Huckleberry will focus on operations, staff management, business development and project leadership for the Branding Studio. He brings over 15 years of environmental graphic design experience along with eight years of design-build signage fabrication experience. Huckleberry joined Ware Malcomb in 2017 as a senior project designer. In 2018, he was promoted to operations manager playing a crucial role in management, processes and team training. Along with the new role of studio manager, he will continue to provide his leadership in planning, designing and managing brand identity, signage and branded graphic projects across all Ware Malcomb markets. “Josh’s unique design skills and technical knowledge of the industry makes him a valuable member of our team,” said Debra Bryant, director of branding. “As our Branding Studio continues to expand across North America, we look forward to Josh’s continued growth and success at Ware Malcomb.” Huckleberry is active in various industry organizations and is the co-founder and co- chair of the Orange County, California Society for Experiential Design Chapter.
Ware Malcomb’s in-house WM Branding Studio provides meaningful signage and graphic solutions that connect people to places and build brand identity. Providing expertise in environmental branding strategy, graphic design and visual communication, the team creates engaging environments for a broad spectrum of industries in both corporate and commercial real estate. Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, Ware Malcomb specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 25 interior design firms in Interior Design magazine’s Top 100 Giants.
This four week program provides AEC professionals with the skills to become more competent leaders and helps attendees develop and affirm the leadership skills, strategies, and techniques necessary to grow personally and profes- sionally. Zweig Group’s team of management experts deliver practical solutions that tech- nical professionals can put to work immediately to lead their firms to success. Leadership Skills for AEC Professionals Virtual Seminar 6 PDH/LU
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CHRISTINA ZWEIG NIEHUES, from page 1
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up under your website, and from there – I would bet your reviews (if they exist) are highlighted. From this same Google search, click on images – I’d also bet that the majority of images showing up under that search are from social media sites – LinkedIn, Twitter, and Facebook. I promise if you’re getting new clients – someone at that firm is going to do just what I described above. Check out your own firm and make sure you like what you see. If you don’t (or there’s nothing to see) it’s time for a plan! Social media is about interaction – not just posting! Using social media, firms can respond to clients or potential clients right away. With nearly half of U.S. customers using social media to ask questions about products or services, being present is not enough – you need a strategy and a multi-platform approach that values communication, responsiveness, and quality content. Other things to keep in mind: ❚ ❚ Get that wow factor! If I had crafted a beautifully written post and image explaining my services, there’s no way it would have gone viral. Be different, humorous, share something amazing, scary, or unique! ❚ ❚ Participate in Facebook and LinkedIn groups – this is where the conversations happen. Participating (that means commenting AND sharing) can multiply your exposure by 10 or even 100. People are spending more time on social media than ever – take advantage of the smartphone and internet addiction – make your firm internet famous and reap the rewards! CHRISTINA ZWEIG NIEHUES is director of marketing and media at Zweig Group. Contact her at czweig@zweiggroup.com.
Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Christina Zweig | Contributing Editor czweig@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com
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THE ZWEIG LETTER MAY 17, 2021, ISSUE 1392
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