Customers | Contents
Case study Personalised travel-time-savings Ever wondered how much time you’re saving by using our roads? In FY25, we added a personalised travel- time-savings feature to the Linkt app, allowing Australian customers to see their estimated time savings for the previous month. Using anonymised data, the feature calculates customers’ estimated time savings using historic travel time data on their tolled trips and likely alternative routes. In June 2025, 2.6 million Australian customers collectively saved an estimated 5.7 million hours by travelling on Transurban roads (when compared to the fastest alternative non-tolled route), saving an average of 12 minutes per trip. The new app feature is helping our customers understand how choosing our roads can impact their day-to-day lives, giving them back time that would otherwise have been spent in traffic.
Demonstrating value
Rewarding our customers
With an average of 2.5 million trips taken on our roads every workday, our ongoing investment in projects, technology, maintenance, innovation and safety helps our customers more easily move around cities, even as populations grow. In FY25, Melbourne drivers saved up to 30 minutes per trip by using CityLink – the same time savings as 16 years ago – despite the city’s population having grown by around 1.4 million in that time. 1 And in Sydney, thanks to WestConnex a trip from Parramatta to the CBD is 25 minutes faster than a decade ago, despite the population in NSW growing by more than a million extra people in that time. 1 In FY25, our customers collectively saved an average of 479,000 hours 2 in travel time every workday by choosing to travel with us.
In FY25, we continued to deliver even more value for our Australian customers via the Linkt Rewards program. Our stable of rewards partners continues to grow, with six national partners available across all Australian markets, and new partners such as Sydney Airport (NSW), Run for the Kids (Victoria) and Bridge to Brisbane (Queensland) joining the program to offer more localised savings. Linkt Rewards membership grew 55% to nearly 1.6 million members in FY25. Linkt Rewards has now saved customers more than $15 million on everyday travel expenses to date. The program is also helping to increase customer advocacy, with Linkt Rewards members much more likely to recommend Linkt to family and friends 3 – making it clear that customers are seeing real value in the program. We also rewarded customers with our biggest competition yet – Win your share of $250K. The competition incentivised Linkt Rewards members to update their Linkt accounts, 4 by giving them the opportunity to win Linkt toll credits and Global Escapes holiday vouchers.
Figure 21 – Average daily traffic and travel-time savings by region Average daily traffic (# vehicles)
Average workday travel time savings (# hours) 1
Sydney
1,036,000
277,000
Melbourne
829,000
84,000
Brisbane
471,000
90,000
North America
168,000
28,000
1 Travel time savings during morning peak (7am to 8am) and evening peak (5pm to 6pm). All times are averages and estimates modelled based on DAE Land Use Forecasts (September 2024) and Transurban analysis 2 Compared to the fastest toll-free alternative route. All times are averages and estimates modelled based on DAE and Transurban analysis 3 Based on net promoter scores for Linkt Rewards members versus non-Linkt Rewards members 4 Competition open to all Linkt consumer customers with an active Linkt consumer account and no overdue toll invoices at time of entry
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