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Co-Branded Magnets Program Info.

Co-branded Neighborly™ refrigerator magnets are now available through ProTradeNet ® printing vendors. Local markets with three or more brands can order with ease and experience shorter lead times with our pre-designed templates.

Why co-branded magnets?

• Cross marketing groups can lower local marketing expense. • Above average response rate; over 400% higher rate than direct mail. • Enhances national and local marketing efforts. • Raises your brand’s customer retention and awareness. • Drives traffic to GetNeighborly.com to deliver leads for all brands. • Adds value to customer experience by giving one place to find home services.

Need to reach out to the neighboring owners in your area?

• Go to the Find a Neighbor map tool to download a list of owners in your area.

• Contact your Franchise Consultant for help if you need a login to the map tool.

• Contact your neighbors and see who would like to participate in the magnet program and obtain local tracking phone numbers for each brand. • Take number of brands participating and divide total magnet cost by number of brands. (or divide cost how you see fit depending on demand)

• Choose one owner to place order and pay. (participating franchisees can pay that owner their portion)

• For more information on local cross marketing, please see the Cross Marketing Playbook

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PIPELINE® | EDITION 2 2017 17

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