The College Money Guys - September 2019


Award The


Send Your Kids to College, Keep Your Money at Home



Having called Houston home most of my life, I have two favorite football teams: the Texans and anyone who plays against the Cowboys. I get my fierce loyalty to the team from my mother — some of my earliest memories are of her shouting “Get ‘em, get ‘em, get ‘em!” at the TV whenever the Oilers were playing. Thanks to her, I own just about everything Earl Campbell would sign, including a football helmet and his line of smoked sausages. I’d also get into full-on fights with the kid down the street who was a Steelers fan, but I won’t pin that on my mother.  With the season about to kick off, I’m more than a little excited. Our odds are looking good this year. Watson’s definitely coming into his own as a quarterback. If we can avoid the injuries that plagued us last year, we’ve got a shot at the Super Bowl. But, if you’re reading this, chances are you’re (slightly) more concerned about your own student athlete’s future than that of the Texans. First of all, I won’t dispute that games like football can take you places. In the past, I’ve been fortunate enough to meet with business advisor and former Vikings quarterback Fran Tarkenton. From high up in his Atlanta office, it was clear to me that you don’t have to stick with football forever to build a great future for yourself. But what I try to remind students is that getting anywhere near Tarkenton’s level of success on athletic talent alone is a long shot.

It’s the same every year. The speaker asks all 750-plus students in attendance to stand, then picks out four from the front row. “Everyone except these four, sit back down,” he’ll say. “The people still standing are the ones who will get full-ride athletic scholarships,” he explains. “Those are your odds.” This can be quite a wake-up call for these high schoolers. This isn’t to say your student should give up on their dreams of being the next great sports star, but they should have a robust backup plan. Let’s just say I’m glad I didn’t gamble my own future on my high school baseball skills. Thankfully, students can still leverage their athletic talents to get a great education. In honor of football season, we’ve decided to cover this approach in detail inside this issue of the newsletter! So, whether you’re anxious about your own athlete getting into college or the Texans making the playoffs, my answer remains the same: The future’s looking bright. All that’s left to do is grab your tailgating gear and enjoy the game.

“This isn’t to say your student should give up on their dreams of being the next great sports star, but they should have a robust backup plan.”

So many high school sports stars place all their college hopes on their ability to play. I see it all the time through my work. The Rockets sponsor an SAT camp every year to help student athletes get into college, and I’m a frequent speaker at these events. Before I go up and talk about the nitty-gritty details of the college application process, the event’s coordinator does their best to shake these kids of the conviction they’ll get full athletic scholarships.

I’ll see you there,

–Bra nnon Lloyd

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