King's Business - 1925-03

Thousands say of this book: I This is ju s t what I have always wanted!”

A FEW years ago'a young business man penetrated the inner sanctum of a famous New York newspaper editor and said: “You know so much about life, tell me what is the matter with me. I can’t read worth-while liter­ ature. For the past two weeks I ’ve been trying daily to read the works of Car­ lyle, yet I—” “Stop,” exclaimed the editor, “Have you ever tried to eat roast beef three times a day, seven days a week? That is what is the matter with your reading— you need variety, daily variety. Then you’ll find the reading of immortal lit­ erature one of the most thrilling pur­ suits, of your life. Yes, and the most profitable.” Everybody knows that in the reading of the masterpieces is the surest, quick­ est way to the broad culture that makes one sought after socially. It is more broadening than travel, for it reaches more countries than anyone could visit in the longest lifetime. But where to begin is the question. There is such a multitude of famous writings. We have only enough time to read the most important ones. T h e T rem en d ou s Problem Even if we do make a start at reading, the next question is how can we keep it

up ? How can we avoid monotony ? How can we get the daily variety in reading that makes the minutes speed by like seconds? This has stopped thousands of would-be readers. They have started to read; they have fallen by the way. It is the question that baffled educa-' tors, brilliant men of letters, University presidents, editors of magazines and newspapers. And then, recently, suddenly, by a stroke of consummate genius, nine of the most famous men oi letters did strike upon a plan which threw open the doors of literature’s treasure house. It made reading of the worth-while things one of the most entertaining of pastimes. The nine eminent men were Dr. Ly­ man Abbott, John Macy, Richard Le Gallienne, Asa Don Dickinson, Dr. Bliss Perry, Thomas L. Masson, Dr. Henry van Dyke, George lies and Dr. Hamil­ ton Wright Mabie. T h ou sand s A cclaim It The inspiration that came to these men was a Daily Reading Guide— an outline which would schedule for each day's read­ ing, an entertaining variety of prose and poetry, of fictional w riting and historical description, of the world's finest selections of flashing humor, of penetrating pathos, of masterly eloquence. This variety was so arranged that the selections fell upon anniversary dates in each reader’s calendar. Thus on July 14 much of the reading is about the Fall of the Bastille. Each day is full of such timely interest.

The Daily Reading Guide requires only tw enty minutes of reading a day. It is for busy men and women. One year’s reading brings you broad culture. Already this Daily Reading Guide in book form has solved the reading problem of thousands. They praise it for the pleasure and the profit derived from it. It is found in the library of the millionaire and on the table of the student— man or woman. A cce p t It FREE In the interest of good reading it has been decided to distribute a lim ited edition of the D aily Reading Guide free to all who ap ­ ply. You are asked only to help defray the expenses of handling and m ailing by enclos­ ing 25c w ith the coupon. The D aily Reading Guide, bound in rich blue cloth w ith gold decorations and containing nearly 200 pages with introductory articles and essays by the famous editors will be sent to you entirely free of all other costs or any obli­ gation, present or future. A ccept it in the interests of your pleasure. . NELSON DOUBLEDAY, Inc., Dept. Y130 Garden City, New York Clip, fill in, and mail at once Nelson Doubleday, Inc., Dept. Y130 Garden City, New York Gentlemen: In accordance w ith your special offer in introducing and extending the new plan of essential reading, please send me a FREE copy of the 192-page “Daily Reading Guide,” handsom ely bound in blue cloth and containing the program of daily reading for each day of the year, which embraces the essentials of the world’s literature. I enclose 25c (in stam ps or cur­ rency) to defray cost of handling and p o st­ age. There is to be no further payment. Name ......................................................... ........ A d d ress................................................................... |raga City .......................................................State ..............

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