Some of the guidelines in this document will be amended during 2023
THE BDO BRAND
YOUR PROFILE PHOTOGRAPH VISUAL IDENTITY GUIDELINES SUPPLEMENTARY GUIDE FOR THE UK FIRM | JAN 2023
IDEAS | PEOPLE | TRUST
2
YOUR PROFILE PHOTOGRAPH
IDEAS | PEOPLE | TRUST : HOW WE DESCRIBE OURSELVES
Our brand positioning statement must describe us as people, every bit as much as it describes our firm, if it’s going to be a credible claim in our marketplace.
IDEAS | PEOPLE | TRUST is a recognition of how we, as BDO people, think and behave differently to our competitors. It captures the idea that we are more characterful than other firms, more relatable and more engaged in our clients’ businesses as a result of our deeper and closer relationships. And, as a result, it means we have to change our approach to taking profile photos.
3
YOUR PROFILE PHOTOGRAPH
EXCEPTIONAL CLIENT SERVICE : THE OLD WAY OF LOOKING AT OURSELVES
In previous years, we sought to achieve a professional consistency across our people imagery by using neutral backgrounds and standard lighting - so that everyone looked part of a single unified team (wherever they worked in the UK)
But the images were sometimes criticised as being a little bland and uninspiring. In addition people were increasingly coming to photoshoots saying ‘this isn’t how we dress, it’s not what our clients expect of us - I’ve had to borrow a jacket and we just don’t wear ties any more!’
4
YOUR PROFILE PHOTOGRAPH
IDEAS | PEOPLE | TRUST : A NEW WAY OF LOOKING AT OURSELVES
Which is why, to reflect our ‘character - led’ approach, we are now using a diversity of backgrounds, locations, lighting effects and poses. We’re embracing the rich diversity and variety of our staff in order to bring our individuality and our character to the fore .
Please note this approach to photography will only work if a degree of common sense is applied.
Simply, treat your photoshoot as a personal presentation. Present your utmost professional self; the photoshoot is all about bringing out your best character. It is recommended to bring along a what you need to ensure you have a tidy appearance for the shoot. If you wear glasses please ensure they are clean as smudges and smears will be picked up by the camera.
And - if you think you might need to present a different version of yourself to different clients, perhaps consider booking two photoshoots on different days - dressing differently for each.
Don’t worry, we’re not expecting anyone to strike ‘model poses’ but we will be hoping to capture much more personal and characterful images
5
YOUR PROFILE PHOTOGRAPH
LOCATION OPTIONS
LONDON PHOTOGRAPHY In order to offer a suitable range of options - to achieve the variety we’re looking for - we have picked five spots around the 55 Baker Street office which you can choose from as locations for your photo. Note: you don’t have to have your photo taken in the office you work in. LOCATIONS AT 55 BAKER STREET X Meeting room 33 - a bold red stripe on the wall and a view out into the central atrium X Meeting room 19 (behind reception on the first floor) with a view out onto our iconic diamond shaped glass frontage X Training room T03 (on the sixth floor) - with a strong textured wall background X Moss wall background - in the breakout area nearthe central lifts on the fourth floor X The wooden block seating area on the sixth floor near Training Room T04 REGIONAL VARIATION Using more varied backgrounds, lighting and poses in photos of our people will mean that photos taken across all of the UK offices (in different buildings, with different photographers, lights and backgrounds) will look more consistent when viewed together.
Our photographer will be coming in to the London offices four times a year to do five days of photography each time. In order to book the location you prefer on the date you want, you should visit the new online BDO Photography booking form. Please note that - as previously - if you book a slot and then don’t turn up, you will still be charged for the time. In the online photography scheduling form, you’ll be able to choose the location and session you want on a first come, first served basis as well as being able to move or cancel a booking if you need to. Please bear in mind that if your preferred location is fully booked, you may have to wait until the next shoot.
click here to book your photoshoot now
FOR MORE INFORMATION
Any use of this publication or reliance on it for any purpose or in any context is at your own risk, without any right of recourse against BDO LLP or any of its partners, employees or agents. BDO LLP, a UK limited liability partnership registered in England and Wales under number OC305127, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. A list of members’ names is open to inspection at our registered office, 55 Baker Street, London W1U 7EU. BDO LLP is authorised and regulated by the Financial Conduct Authority to conduct investment business. BDO is the brand name of the BDO network and for each of the BDO member firms. BDO Northern Ireland, a partnership formed in and under the laws of Northern Ireland, is licensed to operate within the international BDO network of independent member firms. Copyright © 2022 BDO LLP. All rights reserved. Published in the UK.
simon read Head of Design (0)7724 835 895 simon.read@bdo.co.uk
henrietta lewis Special Projects Design Manager (0)7971 833 733 henrietta.x.lewis@bdo.co.uk
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook HTML5