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YOUR PROFILE PHOTOGRAPH
IDEAS | PEOPLE | TRUST : HOW WE DESCRIBE OURSELVES
Our brand positioning statement must describe us as people, every bit as much as it describes our firm, if it’s going to be a credible claim in our marketplace.
IDEAS | PEOPLE | TRUST is a recognition of how we, as BDO people, think and behave differently to our competitors. It captures the idea that we are more characterful than other firms, more relatable and more engaged in our clients’ businesses as a result of our deeper and closer relationships. And, as a result, it means we have to change our approach to taking profile photos.
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