ENGAGEMENT
REALTY MATTERS
Realty Matters: Influencers in Real Estate EMERGING INDUSTRY TRENDS ARE COMING FROM THE FUTURE
by BrianWojcik
er than simply as an inventory of available amenities and services. Adopting existing technology in creative ways to improve margin in low-cost real estate sectors will be the most significant industry trend in the coming years. From how we attract and evaluate renters to how we process evictions, real estate investors will come to rely on these emerging trends in technology to change their business processes. This sub-market segment will drive demand for interoperability and the
rends are not easy to predict in any industry. To understand in -
The real estate industry is hesitant to identify and incorporate trends. This can be a result of comfortable inertia — Why change if you do not have to? Or practicality — Who can afford to follow every fad, and who has the time/space to? APREDICTION Emerging trends in real estate are more predictable and actionable if you view them through the lens of expectations of future users, rath -
T
dustry trends, you must first under- stand who influences trends and why trends change. Is it simply fashion- able? Has a new technology usurped an existing popular system? Maybe a rising ethos toppled an old stereo- type? Looking at existing trends to identify what will be popular in the future seems oxymoronic, but it can be a useful exercise to identify who and what will influence the trends of tomorrow.
24 | think realty magazine :: august 2020
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