16. Products & services are the price of entry - It’s the age of emotions. Embrace it or you will become extinct. let go the products and services mindset, it’s all about experiences and solutions. Invest in emotions and continuously ask yourself: What are the emotions I need to evoke in those I lead and those I serve? 17. Knock their socks off Forget about loyalty or guest engagement. We live in the world of amazement and creating raving fans. It’s the time of WOW. With everything you touch, ask yourself: is it a pretty damn WOW performance? 18. The days of ready, aim, fire is over Don’t overanalyze. Don’t overthink. Because once you are ready to take the shot, you will be surprised that it’s too late. We live in a world of Ready, Fire, AIM! So, ACT, if you miss, realign rigorously and then fire again. Section IV - Greatness 19. Aim to change the world Leave your positive footprints in any way, shape or form… Leave a legacy & remember, you are not on your own. like the actor James Dean once said “Dream as if you’ll live forever. Live as if you’ll die today.”
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