Jon Carson Consulting June 2018

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If I use the Pencil List to remember things, I can go into drawer two, visualize a sink, and remember that I need to buy carrots. Or, I can go into drawer number nine, which is a baseball, and remember that my new prospect’s name is Brooks, as in Brooks Robinson.

Find a way to get sticky with names.

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RON WHITE’S PENCIL LIST

I love the Pencil List because I only need to memorize 10 items. Google “Ron White’s Pencil List” or “memory secrets.”

The second tool I use when I meet someone is that I visualize a friend who has that same name, sitting on their shoulder. A new company that I sales train for features Mindy. I put Mindy Michaels from my junior year of high school on her shoulder. Her colleague Melinda has a former TV talent, Melinda O’Malley, on her shoulder, and the sales manager Joseph has two people on his shoulder: Joseph and Mary. The system you choose to use is not critical. You can use nicknames, a Pencil List, shoulder sitting, or take a class on memory. What is important is that you master the skill. From my years in television broadcasting, I can remember the one thing that always made the phone ring or got my viewer upset: forgetting the name of their son or daughter on the evening sportscast or, worse yet, mispronouncing it on the air.

Take a

Mom’s Rhubarb Cake

BREAK

Ingredients

Cake • 1 1/2 cups brown sugar • 2/3 cup shortening • 1 egg • 1 teaspoon baking soda • 1 teaspoon vanilla

• 1 cup buttermilk • 2 cups flour • 1 1/2 cups rhubarb, chopped Topping • 1/2 cup sugar • 1/2 teaspoon cinnamon

Directions

1. In a large bowl, mix together shortening and brown sugar. 2. In the same bowl, beat in egg and vanilla. 3. In a separate bowl, sift together 2 cups flour and baking soda. Add sifted ingredients alternately with buttermilk to make creamed mixture. 4. Toss in rhubarb with 1 tablespoon flour until coated, then stir into batter. Pour batter into buttered pan and smooth the surface. 5. Blend together 1/2 cup of sugar and 1/2 tablespoon of cinnamon, and sprinkle evenly over batter. 6. Bake at 350 F for 35 minutes.

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