province, Prince Edward Island.
business case for a concert venue in Prince Edward Island.
President of the Lotto MAX presents Cavendish Beach Music Festival Jeff Squires recalls seeing what was taking place in Nova Scotia and New Brunswick where thousands of people came to watch and listen to their favorite artist saying, “We were setting up shows on the waterfront and in other places, but none were right. It became clear that what Prince Edward Island needed was a venue.” It was the success of these larger events that helped support the
In what sounded like a line from the movie, Field of Dreams, “if you build it, they will come.” was Squires’ vision for Prince Edward Island outdoor music venue however, not everyone buys into that logic. Squires admits that the first challenge to surmount was education, so that is what he did.
“Sometimes people can’t imagine it till they see it, you know?”
LOTTO MAX is proud to sponsor the Cavendish Beach Music Festival
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JULY 2016 • SPOTLIGHT ON BUSINESS
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