TOWELS
- Towels account for 1 in 5 home textile products imported into the US based on fiber weight.
- 3 in 5 customers are not brand loyal in towels. - 54% of people research online, but only 23% buy online. - 77% of people purchase towels in store. - Conclusion – websites need to be a destination for stories and education. - In store displays account for 45% of purchases.
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