Atlas Aluminium: From Relaunch To Recognition
For Atlas Aluminium, the last eighteen months has been a story of resilience and leadership, with the hard work of its new senior team and loyal employees reflected in two shortlist nominations in this year’s National Fenestration Awards. Atlas Aluminium relaunched as an independent business in December 2024 following a management-backed acquisition, marking a new chapter for the business. The company is now led by a diverse and expert leadership team with extensive industry knowledge and experience, and driven by four core values: Honesty, Efficiency, Agility and Customer at the Heart. Since the beginning of 2025, Atlas Aluminium has worked hard to communicate its commitment to transparency, collaboration and the building of long-term partnerships. New CEO Jamie Newall and the wider management team have met with many customers to understand how the Atlas can better support them. Alongside this, the business has undertaken a significant digital marketing transformation, embracing a new data driven strategy to better engage with customers and the wider industry. The NFA shortlist nominations in both the ‘Aluminium Fabricator of the Year’ and ‘Bi-Folding Door Manufacturer of the Year’ categories represent recognition of what Atlas Aluminium has achieved so far. A business built on quality products and customer-centric service Atlas Aluminium, the UK’s largest fabricator of the Smart Systems, offers a comprehensive portfolio of quality aluminium products, meaning customers can benefit from a single source of supply for windows, sliding doors, bi-folds and heritage-style aluminium as well as the company’s renowned Atlas glazed roof systems, including lanterns, bespoke aluminium roofs, conservatories, lean-to roofs, and verandas.
Service is also central to Atlas Aluminium’s offering. Everything from how the product is packaged and reliable delivery, to expert technical knowledge and support is borne from a customer-centric approach. For example, for many customers, particularly smaller businesses, reliable service is critical to ensure they can meet and even surpass the expectations of homeowners and specifiers. The business has therefore invested in its production and distribution capabilities to achieve shorter lead times across the range as well as nationwide delivery with real-time tracking to make it simpler for trade partners. This is core to Atlas Aluminium’s ethos is that sustainable growth comes from building strong relationships based on a reputation for quality and reliability.
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