highly design-led, more decisive in their purchasing behaviour and significantly more likely to be planning projects in the near term. For businesses in the premium windows and doors space especially, this represents a very important opportunity area for the year ahead. “Our findings around homeowner expectations of salespeople show there is still a major gap between what consumers want and what they currently experience during the fenestration buying journey. Businesses that can better demonstrate understanding of homeowners’ style preferences, priorities and lifestyles will be in a much stronger position to win work, even in a difficult market, and that valuable intelligence is readily available to the industry within our research.” The report has once again been made possible through the continued sponsorship of Business Pilot, Endurance Doors, Epwin Window Systems, the GGF, Liniar and VEKA, whose backing enables Keystone to make this research freely available to sponsor’s customers and more widely accessible across the fenestration supply chain by subscription. For more information on the latest Consumer Fenestration Trends Report, sponsorship opportunities or annual subscriptions, visit www.keystonemr. co.uk.
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