Consumer Shopping Habits Begin To Stabilize
Flexo Market News
The latest figures from data, insights and consult- ing company Kantar’s retail survey show consumers’ shopping behavior is beginning to steady and some habits from the pandemic look set to stay. According to Kantar, take home grocery sales fell by 1.9 percent over the 12 weeks to October 31, 2021.Al- though in decline compared with the same 12 weeks in 2020, sales are still 7.3 percent higher than in 2019. The data found that UK shoppers are still making 40 million fewer trips to supermarkets per month than in 2019, while a fifth of households consistently order their groceries online each month. “Our shopping habits are beginning to settle at a new baseline as we’ve adapted our lifestyles through the pandemic,” said Fraser McKevitt, Head of Retail and Consumer Insight at Kantar. “The general trend towards bigger, less frequent trips to the supermarket seems set to stay.” McKevitt explained that UK households visited the su- permarket 15.7 times in the past month on average.This marks a slight increase from the 15.3 trips suggested by data in 2020.Overall, consumers are making fewer trips to the supermarkets. McKevitt added: “At this rate of change, it would take three years to get back to our old shopping patterns. Online sales have also leveled out. For the second month in a row, digital sales accounted for 12.4 percent of the total grocery market.” Early Preparation The data also showed that people are preparing for Christmas early this year: 4.7 million households bought mince pies in October and 1.6 million bought Christmas puddings. “After a tough 18 months, consumers are gearing up for bigger and better celebrations,”McKevitt explained. “With Christmas ads out earlier than ever and Christ- mas stock on the shelves, we’re keen to prepare early this year so we can dive headfirst into festivities. “Customers are also getting ahead on shopping for the big day itself. Frozen poultry sales are 27 percent higher year on year,with people spending an addition- al £6.1 million in the latest four weeks.” Like-for-like grocery price inflation stands at 2.1 per- cent in the latest four weeks, its highest level since August 2020. In the latest 12 weeks, inflation is 1.5 per- cent.The data suggests that prices are rising fastest in markets such as savory snacks, canned colas and crisps while falling in fresh bacon and vegetables. “As prices increase in certain categories, we can ex- pect shoppers to continue to visit several supermar-
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10 November 22, 2021 Flexo Market News
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