THE ROLE | 7
6 | LEADERSHIP
We are seeking to appoint to the important role of Associate Director of Applicant Marketing and Market Development. Reporting to the Director of Global Student Recruitment and Admissions, this post is a strategic marketing role with responsibility across the marketing mix with emphasis on applicant generation and conversion, market development, portfolio development and market insight. The successful candidate will have proven experience of shaping and delivering applicant marketing strategies in the higher education sector. This will include raising awareness of Keele and managing conversion throughout the student journey to enrolment. The role will suit candidates that excel in strategic forward planning as key aspects of the role will be to lead on market development and portfolio development opportunities. Role Overview
The Role Associate Director of Applicant Marketing and Market Development
We are seeking an individual with engaging interpersonal and communication skills and with a proactive and collaborative approach to working with colleagues across the University. It is crucial that the postholder develops a genuine appreciation and enthusiasm for the culture and identity of Keele.
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