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ALBA Utilities | MEE SAP Sales Cloud v2
Utilities
When ALBA started up in 1968, the notion of reusing products and materials as a resource was seen as worthy but utopian. ALBA saw from the outset that there was far more to waste than just a disposal problem, and moved early to invest in technologies to recycle the valuable materials it contains.
Benefit XXX Benefit XXX Benefit XXX Benefit XXX Decrease Complexity of IT landscape and sales processes Unified Field sales and sales support services driving one source of truth and clear visibility into account activity
Headquarters Germany
Products Hazardous waste management
alba.info Web Site
Business Challenges • Need to future proof and simplify costly IT architecture and support • Inefficient, legacy IT landscape creating visibility and productivity gaps • Improve transparency for sales across all customer engagement activities Customer Benefits • Efficient deployment to approximately 290 users across sales and sales support services, increasing to 200+ by Q2/25 • The user experience and move to iPads delivered higher satisfaction and increased efficiency to field sales teams • All information is in one place for user, driving productivity and personalized customer interactions • Flexible, high performant architecture & configuration leverages tight integration with BTP and enables easy integration with both SAP & 3rd party solutions • Modern technology reduces maintenance burden, ensures high performance and nearly eliminates planned downtime, reducing frustration of users and the business stakeholders • AI and configuration flexibility accommodates future business changes and provides a modern user experience for sales & support staff “Our users enjoy using Sales Cloud v2 saying its more like the mobile apps they use every day. The modern and intuitive UX is a game changer.”
Alexander Welsch IT Project Manager ALBA Group
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