RRH Brand Editorial Style Guide_1-03-23

ABOUT US Together, our hospitals—Clifton Springs Hospital & Clinic, Newark- Wayne Community Hospital, Rochester General Hospital, United Memorial Medical Center, Unity Hospital, Unity Specialty Hospital on the St. Mary’s Campus – have provided our communities’ families with the best possible care for more than 160 years. And, today we are committed to making an even greater investment in health care and expanding far beyond western New York with the addition of Canton-Potsdam Hospital, Gouverneur Hospital and Massena Hospital. Now, as an integrated health system, we’re channeling our passion and commitment so our patients, near and far, can have a better future. VALUES Quality. By setting and surpassing every standard of care, we will continue to build a smarter, faster, more efficient organization that delivers patient-centered, leading-edge care. Compassion. Our culture of caring will be unmistakable in a very personal interaction as we treat individuals, families, and colleagues with empathy, honesty and openness. Respect. We will treat each individual with caring consideration and value the diverse perspectives each one of them can bring. Collaboration. By working together across disciplines and locations to share knowledge and skills, and through constant communication with those we serve and their families, we will create a unified, integrated approach to care. Foresight. We will anticipate the challenges tomorrow may bring and develop new and innovative ways to inspire healthier communities to look toward what’s next. Mission . To enhance lives and preserve health by enabling access to a comprehensive, fully integrated network of the highest quality and most affordable care, delivered with kindness, integrity, and respect.

PURPOSE Introducing The Power of Together

At Rochester Regional Health, we have a reputation of bringing together everything – and everyone – we need to meet the health needs of our region. In order to reinforce and build that reputation, it’s important to infuse the idea behind The Power of Together into our language and exemplify on-brand behavior in internal and external interactions. We remain focused on patient and provider collaboration, active listening and implementing solutions that matter. And when we approach everyday interactions through The Power of Together lens, we can consistently ensure our brand reflects the exceptional value we offer. The Guiding Principles: The Power of Together At Rochester Regional Health, we don’t just think more. We DO more.

Because we do it all, together.

Together means putting patients first.

Together means more locations. Advances. Solutions. Hope.

From everyday care to extraordinary care, this is a purposeful network, making life better for our people, our patients and our communities.

That’s the power of together.



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