RRH Brand Editorial Style Guide_1-03-23

ACADEMIC DESIGNATIONS Physicians’ names always precede their doctoral degree on first reference, and the degree is listed without periods: John Doe, MD (not John Doe, M.D.). On subsequent references, “Dr.” may be used as a formal title before the name of an individual who holds a degree in the following specialties: • Dental surgery (DDS) • Doctor of medicine (MD) • Doctor of optometry (OD) • Doctor of osteopathic medicine (DO) • Doctor of pharmacy (PharmD) • Doctor of podiatric medicine (DPM) • Fellow, American College of Surgeons (FACS) When used after a name, an academic abbreviation is set off by commas. • MD, PhD For academic doctoral degrees, on first reference, the people’s names precede their degrees and the degrees are listed without periods: John Doe, PhD ( DO NOT use: Dr. John Doe or John Doe, Ph.D.), Amy Smith, MD, FACC, FASE When spelled out, academic credentials are not capitalized unless referring to a person’s specific degree or specific program:

OUR BRAND PROMISE Vision. To lead the evolution of health care to enable every member of the communities we serve to enjoy a better, healthier life. The key messages: The Power of Together • Rochester Regional Health is driven to provide health care solutions that matter for ALL people across this region. • Here, we are all talk AND all action, to ensure that taking care of our patients’ health is simpler, more flexible and more convenient. • RRH is involved and ingrained in the communities we serve, so our teams can anticipate health care needs and deliver realistic solutions that make a true impact on peoples’ lives. • Because we listen more, we can do more. We don’t just think about the future, we act. • RRH continually delivers more of the comprehensive care this community needs: more locations close to home, more advances in critical care and more answers for more peace of mind. • Listening more means offering more: from primary care to critical care to extraordinary care. • Rochester Regional Health offers the right care, right where it’s needed. We attract more specialists to this region who deliver the latest advances and innovations close to home. • Every day we bring the power of together to our patients’ world, so they can get more out of life.

• master’s degree • bachelor’s degree • associate degree • master’s in philosophy OR • MA of Philosophy • Master of Philosophy Program

DO NOT precede a name with a position title and follow it with an academic abbreviation for the degree (Dr. John Doe, PhD)



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