Rines Creek, a small rural community in Hants County, Nova Scotia, is one of the bases of Abe Wall’s custom solid wood cabinetry business, Walls Cabinetry Plus. That’s where his wife, Raylene Wall, coordinates marketing. Twenty kilometres north on Nova Scotia Route 354 in Noel is Abe’s second base, his manufacturing facility. I use the word ‘base’ because Abe is mobile. He takes on projects in Kings, Lunenburg, Halifax, Colchester, and Pictou counties. “If it’s within two hours, I’ll be there,” he told me. Abe builds the solid wood cabinets in his 3,500 square feet shop and then oversees the delivery and installation. And according to his customers, he doesn’t waste any time. Amongst the testimonials found at wallscabinetryplus.com, Deanna W’s captures the collective experience best: “Walls Cabinetry Plus delivered everything we dreamed our kitchen would be. They offer nothing but superior quality and fast installation. We were very happy with the outcome. If you are looking for a superior custom made kitchen then you have found the right place. We highly recommend Walls Cabinetry Plus and will for years to come.” Abe, who spoke with Spotlight on Business in late February, is modest about his success but also adamant about two things: “First of all, custom solid wood cabinets don’t come with the price tag most people assume. The price is quite low considering the quality of the product. Second, solid wood cabinets are up-to five times stronger than manufactured cabinets made from faux wood, which most companies use. ” Apparently Nova Scotians are getting the message. Abe is currently booked for jobs four months in advance and his appointment calendar is getting busier by the day.
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MARCH 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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