By David MacDonald T hispiquedmyinterest.IaskedDr.Al-Janabihowtheonsite lab sets ECDC apart. “ECDC was not only designed for patient comfort, but also toperformtheAll-on- 4 surgery seamlessly for our patients,” he explained. “The All-on- 4 is ECDC’s most sought-after treatment. It’s a procedure for denture wearers and people who require all their teeth to be extracted,” he explained. “People no longer have to wear dentures. After a series of four to six implants strategically placed, our onsite lab converts a denture to a fixed tem- porary healing bridge that’s attached the same day as the implants. Patients arrive in the morning with dentures and leave with a fixed set of temporary teeth, all in one day. The treatment is life-changing and we send them home smiling.” “The All-on- 4 is ECDC’s most sought-after treatment …The treatment is life-changing and we send them home smiling.” The layout, I learned, is everything. “Our CT scanner and onsite dental lab is an unbeatable combo,” Dr. Al-Janabi explained. “This setup has allowed us to be one of the first offices in Atlantic Canada to provide this entire pro- cedure in a single location. The onsite lab also allows our patients to be interactive with their own aesthetics. They can actually try different sizes, shapes and colours of teeth while they are in the clinic. Rather than outsourcing to a faceless lab somewhere in North America or overseas, our technicians actually work with our patients. We’ve found that the patients respond very positively to this approach and it also helps the lab technicians keep a great handle on turnaround time.” Dr. Al-Janabi explained that the All-on- 4 procedure has grown in popularity. “We have patients that come to ECDC from all across the Maritimes – and many even fly in from Newfoundland. We owe our success to our patients,” he confessed. “They appear in our commercials and on our website – no actors for us! They offer to do video testimo- nials about their experience in our office and are encour- aged to talk about all aspects of the treatment they have received with ECDC.” ECDC has developed a rapport with their patients online and through social media that should be the thing of envy. “Our patients do a lot of mar- keting for us because they’re our biggest fans. Nothing makes us more proud than a patient referral. We encour- age anyone who’s considering treatment at ECDC to take a look at the success stories at Eastcoastsmile.com.” It’s not by chance that ECDC planted its flag in Truro. “It’s the hub of the Maritimes and we wanted to be accessible to everyone,” Dr. Al-Janabi said. “Colchester County has been very supportive of us and all that we do. We are committed to giving back to the community as much as
we can. For the past few years, we’ve had the pleasure of donating to several local charities, performing random acts of kindness, and helping to provide dental work to locally-sponsored Syrian families.” In 2016, ECDC ran a regional contest that saw two people win the complete All-on- 4 treatment at no cost. “We only wish we could do this more often,” Dr. Al-Janabi said. “We were delighted to be able to change the lives of those winners.” As is the case in so many industries and professions, outsourcing work to overseas operations is a common practice in the dental world, Dr. Al-Janabi explained. “It’s much cheaper to send your lab work to China, for instance, but we prefer to buy locally, hire locally, and manufacture everything right here in Atlantic Canada. Whatever we can’t source locally, we buy in Canada. Last year, our on-site lab, Smile House, was even featured in an episode of Maritime Made. It was a lot of fun for the whole team.” A link to the episode can be found at Smilehouse.ca. ECDC and Smile House employ 18 full and part-time team members, keeping great paying jobs in Colchester County. Continuing to grow a well-rounded and patient-focused staff is an on-going priority at ECDC. “We really listen to our patients and one request that we kept getting was to offer general dentistry services. We’ve actually added
48
SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2017
Made with FlippingBook - Online magazine maker