Andy cold called me one day looking for tax help on his startup. He said, “Hi Adam. I’m one of those ex-corporate guys who’d be making beaded necklaces in his basement if I had a basement and if I knew anything about making necklaces. Since I don’t and since I’m an audio expert, that’s what we do. Can you help me with my taxes?” During our initial chat, Andy explained that he had left Harman, a Fortune 500 audio company, where he had been a product manager for nearly 20 years to start a high-end speaker company with a go-to-market strategy based on technical expertise and world-class customer service. In just four years, Andy and his team have built an aspirational brand recognized by car audio enthusiasts worldwide, which competes with other long-established brands. Audiofrog is based in Los Angeles with an additional office in Singapore where Marcus and Julia work. Both Marcus and Julia are also audio industry veterans with more than four years of experience between them. Marcus spent 15 years with Andy at Harman as the General Manager for Asia Pacific. Julia is a logistics expert who handles all the inbound and outbound freight all over the world and keeps everyone in line too. My Best Business Meet Andy, Marcus, Julia, and Audiofrog, Inc.
Since starting the company five years ago, Audiofrog has diversified, adding a professional audio category with speakers and electronics for bars, restaurants, live venues, and karaoke clubs across Southeast Asia. To help customers get the most from their audio systems, Audiofrog also provides test equipment. The equipment is designed and built here in Los Angeles and will launch Audiofrog U, a series of small-group, in-house training seminars for retail technicians and enthusiasts. I was right that Audiofrog would be a fun client. I’m a music lover, and when I was a bit younger, I spent time working with touring bands. Working with Andy and his team of corporate defectors has been a blast. Check out Audiofrog.com to see what it’s all about. If you want to chat with a guy who has experience in building and selling products all over the world, drop him a line at andy@ audiofrogusa.com.
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