AMBA & BGA RESEARCH
Using multiple channels also necessitates a coherent strategy that prioritises quality over quantity. When asked whether it was fair to say that students experience information overload from university communications, 33 per cent of AMBA & BGA’s sample agreed and a further When student communications are not reaching their intended audience or securing the desired engagement, it represents a missed opportunity at best and at worst, weakens the student experience and outcomes. Could, for example, more effective communications lower the number of students who fail to meet critical programme checkpoints? Only 33 per cent of leaders told us that students never miss deadlines or forget about upcoming exams. Instead, 66 per cent reported that this happens to some students at least once or twice a semester. 20 per cent strongly agreed. STUDENT SUPPORT Much has been written about AI’s potential to help here, by monitoring students’ progress and identifying gaps and areas where they can be better supported. Right now, however, the use of real-time student engagement data is still low. Among respondents, 44 per cent said that their school is not currently collecting or using real-time digital engagement data to identify at‑risk students before their academic performance is affected. A further 19 per cent reported that while they do collect data, this is not used to identify student risk, while just 11 per cent indicated that they are using engagement data to proactively identify and support at-risk students. • Shouting into the void – communication between business schools and their students is out soon
OF SCHOOL LEADERS AGREE THAT STUDENTS EXPERIENCE INFORMATION OVERLOAD FROM UNIVERSITY COMMUNICATIONS 53 %
Business Impact • ISSUE 3 • 2026
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