NEWS DIGEST
INDIAN INDUSTRY CO-DESIGNS NEW PROGRAMME
SCHOOL Birla School of Management, Birla Global University, India
B irla School of Management has launched a new two-year MBA in business analytics in partnership with KPMG India. The school’s dean, Parameswar Nayak, described the programme as “a launchpad to master data, turn insights into strategy and lead the future with the foresight that defines tomorrow’s business leaders”. In addition to equipping students with the skills needed to manage and lead with effective data-driven decision-making, the programme offers numerous areas of specialisation. These include business analytics in new-age enterprises, applied generative AI, tech consulting and business model innovation. The teaching format, meanwhile, emphasises giving students practical experience, using hands-on projects, case studies and simulated real‑word assignments. Having co-designed the programme, experts at KPMG India will also co-deliver it, with guest lecturers and real-world projects, as well as a job preparation bootcamp. The goal, according to KPMG India partner and national leader for the education sector Narayanan Ramaswamy, is to create a pipeline of “industry-ready” students. “This initiative is a great example
THE POTENTIAL LINK BETWEEN EARLY CHILDHOOD ENVIRONMENT & THE PURSUIT OF STATUS
When someone grows up in a loving and attentive environment, they tend to develop a secure attachment style, according to the psychological theory. However, if they grow up in an environment where parents are unpredictable or absent, an insecure attachment style can be formed – distinguished by the study as being one of either avoidance or anxiety. The latter, manifesting as a fear of being rejected or abandoned by loved ones, is said to push people towards the pursuit of status. “Such anxiety stems from a fundamental relational insecurity. The question we asked ourselves was whether this insecurity can lead people to seek status as a form of compensation,” Otterbring explained. experiments in which attachment anxiety was induced in participants. Published in the Journal of Personality and Social Psychology , the study involved around 4,000 participants from five countries. EB The study’s findings were supported by the results of
SCHOOL School of Business and Law University of Agder, Norway
n underlying fear of abandonment formed in early childhood can drive some people to chase status more than others, according to a new study. The study, co-authored by the University of Agder School of Business and Law’s Tobias Otterbring, traced this form of anxiety back to a person’s attachment style, derived from their earliest environment and the bonds formed with parents. It then explored how anxiety might develop into the pursuit of status, finding that competition with others of the same sex is at least as important as materialism, or the desire for nice things. “We find that it is the urge to compare oneself with and outdo same-sex rivals that drives the pursuit of status,” noted Otterbring. A
of genuine collaboration between academia and industry,” he added.
Birla School of Management forms part of Birla Global University, a BGA-validated institution based in Bhubaneswar, the capital of India’s state of Odisha. TBD
SHARE YOUR NEWS AND RESEARCH UPDATES by emailing Business Impact editor Tim Banerjee Dhoul at t.dhoul@amba-bga.com
Business Impact • ISSUE 3 • 2026
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