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PROFITABLE CONNECTIONS
December 2023
In today’s digitally savvy world, having an online presence is more important than ever, and we don't just mean having a website. In fact, creating a website is probably the bare minimum. What we mean by online presence is your business's existence and activity in the same virtual spaces as your target demographic. Most often, these are social channels like LinkedIn, Instagram, Facebook, or any other platform your partners, customers, and prospects use frequently. Your Business's Online Presence Is More Important Than Ever A Podcast Can Enhance It
Repurposing Your Podcast Into Posts Finding both the time and ideas to consistently post on social media can be challenging. But it doesn't have to be! If you take a podcast you've previously recorded, you can repurpose it in many ways. For example, say you just recorded an episode on the retention strategy your business utilizes. You can take the top points you talked about in that video and turn it into a post for LinkedIn. Or, you can cut a snippet of it and use it as a YouTube short or Instagram Reel. You can also make a poll asking your followers to choose their favorite retention tactic from a list you provide (and talked about in the episode). Remember, part of having an online presence is remaining active, and a single podcast episode can keep your profiles updated for weeks. Interacting With Other Strategic Partners or Prospects Another part of your online presence is how much you interact with others in the space. You can create a continuous interactive loop by posting a podcast episode, tagging the mentioned or interviewed person's account, and then messaging them to tell them you referenced and tagged them. This benefits their
We've met a lot of business owners who strongly resist this idea, claiming that they're more "behind the scenes" type of people. If this sounds like you, we hate to break it to you, but being "behind the scenes" doesn't make people want to partner with or buy from you. It likely does the exact opposite. If you
business, which positions you as a valuable partner for them. It also pushes them to like, comment, and share your podcast episode on their channels, ultimately bringing your business more attention.
Staying Top of Mind And finally, when you can post more — thanks to the time and frustration your podcast has saved you — and interact with more people through the comments or reshares, you stay with customers, partners, and prospects longer. This may sound obvious, but it's the key element those "behind the scenes" people are missing. Having a stronger online presence keeps your feed fresh and puts your posts and videos in front of more people, which is what you want as a business owner! So, if your goal is to increase your business's awareness and reach online, we can help you do that with a podcast. If you're interested, call us at 312-884-1197 or visit Rise25.com/contact to get started.
don't believe us, believe consumers themselves, as 76% of people report that they check a company's online presence before shopping with them. Think about how many times you heard about a company from an ad, a friend, a review, or any other source and immediately either Googled the business or tried to find its page on social media. Consumers want to see that the business they're looking for is still active and aligns with the owner’s personality or morals. Buyers and strategic partners today want to feel like they know you before working with you; staying active online is the best way to do that. So the question is this: How can a podcast help enhance your company’s online presence? Well, there are many methods, but here are a few we've seen perform the highest for Rise25 and our clients.
–Dr. Jeremy Weisz & John Corcoran
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SMALL BUSINESS, BIG IMPACT: Your Resource for Digital Marketing Success
Whether or not you’re a fan of how prevalent the internet is becoming in our everyday lives, an online presence of some sort is required if you want to increase people’s awareness of your company. In fact, 86% of businesses report having increased their brand awareness by using digital marketing, and 75% say doing so also boosted their brand’s credibility with their audience. But when you own a small business, learning about digital marketing and how to use it can be a daunting task. Besides, you probably don’t have time to earn a marketing degree or the resources to hire a full-time digital marketing employee. So, what can you do? Luckily, you can learn the fundamentals of digital marketing to boost your business’s online presence, engagement, and sales by using these three FREE resources! They are quick, effective, easy to understand, and designed for busy business owners like you. Resource No. 1: Fundamentals of Digital Marketing by Google Digital Garage If you’re starting your digital marketing journey from scratch, this short course is the place to begin. First and foremost, the course is self-paced, so you never need to worry about deadlines or sacrifice other responsibilities to complete it. This course contains 26 modules that cover several different aspects of digital marketing, including how to use analytics and plan your online business strategy, and takes a deep dive into social media. It also features videos for more visual learners, and after completing the 40-question exam at the end of the class, you’ll receive an officially recognized digital marketing certificate from Google. We highly recommend this course for any business owner who has a small to nonexistent online presence and wants to lay the groundwork that all digital marketing principles build upon. Enrolling is as easy as clicking a button, and you can find the course by Googling “Fundamentals of Digital Marketing by Google Digital Garage.” Resource No. 2: Digital Marketing Training by Neil Patel Suppose you already have a vague idea of the basics of digital marketing, or you just finished the Fundamentals of Digital Marketing course by Google Digital Garage and
want to learn more about one part of digital marketing in particular. In that case, you’ll want to check out Neil Patel’s library of free digital marketing courses you can sort by topic. If you haven’t heard of Neil Patel, you should know he’s one of the leading voices in digital marketing today. He’s wildly successful and offers to teach others what he’s learned over the years for free. You can learn more about SEO, conversion optimization, YouTube, and more using his courses and the worksheets he provides. To access Neil’s library, visit NeilPatel.com/training and use the “What do you want to learn?” table of contents on the left of the page to choose what you’d like to learn about. Then, click the subject tile on the right and get started! Resource No. 3: Answer the Public This resource is not a course but a tool to help you create content your demographic will find useful. One of a business’s biggest struggles when growing an online presence is creating content that results in profitable engagement. Yes, posting often is important, but posting what actually matters to people is also vital. And the best way to find out what matters to people is to ask them! That’s essentially what Answer the Public does FOR you. It pulls the most popular internet searches regarding any topic you type into the site, so you can see what people want to know about in your niche. For example, if you own a rug cleaning business, you can go to AnswerThePublic. com and type “rug cleaning” into the search bar. Then, you will see that some of the most frequent searches are things like “What carpet cleaning solution is best?” “When carpet cleaning, how long does it take to dry?” and “Can carpet cleaning cause mold?” These are all GREAT questions a carpet cleaning company can address in its digital marketing content, and the answers provide timely and valuable information to its audience and build trust with current and potential future customers. You don’t need a digital marketing degree or even a marketing department to bring your brand into the online space. Using these three digital marketing tools will help you carve out an online space and make profitable content that will allow your company to thrive on and off the web!
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This Month’s Featured ‘Inspired Insider’ Podcasts
HR and Staffing Solutions to Overcome Workforce Challenges
Tips for Effective and Efficient Financial Planning
Corinne Milien is the Founder and CEO of WRK, a trusted talent acquisition and management partner for employers in sports and entertainment. She is a passionate and innovative leader with over 10 years of experience in sports and entertainment, specializing in
Justin Krane is the Founder and President of Krane Financial Solutions, a financial planning and investment management firm. Thanks to his background as a Certified Financial Planner (CFP), Justin offers actionable advice to his clients for financial planning that leads to a better
optimizing human capital for organizations. Corinne is an engaged civic leader and previously served as the Executive Director and Co-founder of The Winning Edge Leadership Academy, a non-profit organization that empowers and elevates minority student-athletes and young professionals in sports, media, and entertainment. Join host Jeremy Weisz of the “Inspired Insider Podcast” in a fascinating conversation with Corinne Milien as they discuss her journey in providing HR and staffing solutions. Corinne explains the services WRK offers to its clients, how her career has evolved as an immigrant woman of color, WRK’s ideal customer profile, and some of the questions DEI leaders at companies ask. Special Shoutouts: A few notable people on Corinne Milien’s journey include Pat Summitt and Maria Taylor.
life. Justin also manages investment portfolios on behalf of his clients. Before founding Krane Financial Solutions, he was a Vice President of Investments at UBS Wealth Management. He has a BA in finance from the University of Colorado, Boulder. Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz as he welcomes Justin Krane. Justin talks about the financial mistakes people and entrepreneurs make, tips for hiring and structuring a growth plan for your employees, and ways to navigate finances as a couple.
Scan the QR code or visit the link to listen to the full episode.
Scan the QR code or visit the link to listen to the full episode.
InspiredInsider.com/ justin-krane-interview
InspiredInsider.com/ corinne-milien-interview
This Month’s Featured ‘Smart Business Revolution’ Podcasts
How To Effectively Outsource and Delegate With Linh Podetti
Pricing and Positioning Strategies for Professional Service Firms
Tim Williams is the Founder of Ignition Consulting Group, a firm dedicated to assisting agencies and professional service firms optimize their value propositions. As a globally recognized expert in business strategy and pricing methodologies, Tim is
Linh Podetti is an entrepreneur and the Founder and Director of Outsourcing Angel, a company that provides virtual assistants and offshore staffing solutions. Based in Australia, Linh helps businesses reduce operating costs and increase efficiency by connecting them with
an international speaker and presenter for business organizations worldwide. He is also the author of “Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success and Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out.” In this episode of the “Smart Business Revolution” podcast, John Corcoran sits down with Tim Williams to talk about pricing and positioning strategies for professional service firms. They discuss the inefficiencies of the billable hour pricing model, tips for leveraging AI to serve clients, and the benefits of business specialization
virtual assistants from the Philippines. Outsourcing Angel also supports its clients by helping them build systems and workflows to scale their operations. Linh is a member of the Entrepreneurs’ Organization (EO), Sydney chapter. In this episode of the “Smart Business Revolution” podcast, John Corcoran is joined by Linh Podetti to discuss outsourcing strategies. They also talk about the benefits of content creation and delegating, how Outsourcing Angel gives back to the community, and how Linh helps her clients with automation.
Scan the QR code or visit the link to listen to the full episode. SmartBusinessRevolution.com/ top-agency-series-pricing- and-positioning-strategies-for- professional-service-firms-with- tim‑williams
Scan the QR code or visit the link to listen to the full episode. SmartBusinessRevolution.com/ how-to-effectively-outsource-and- delegate-with-linh-podetti
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According to Medium, Huang “never finished his business plan” and “learned how to start a company by reading books and meeting lawyers.” Given that, it seems unlikely that traditional business acumen was the secret to Nvidia’s success — so, what was? The Secret Behind Nvidia’s Wild Success Dozens of factors no doubt contributed to Nvidia’s success, but three stand out above the rest: • Aggressive Innovation: Nvidia’s founders were all engineers with practical, hands-on knowledge. They used this knowledge to stay on the cutting edge of their industry and consistently develop new technologies. In 1999, Nvidia invented the graphics processing unit (GPU), and in 2012, it became an early pioneer of AI when it powered the AlexNet neural network.
generative AI models like ChatGPT. Today, Nvidia GPUs power about 80% of all generative AIs, so it’s no wonder the company grew 200% from 2022 to 2023 as demand for AI surged. • Sharp Client Focus: When personal computers were trending in the 1990s, Nvidia pioneered GPUs to make them more functional. Since then, the company research and development team has consistently worked to fill needs in hot markets like PC gaming and AI. Nvidia likely has detailed customer avatars of its tech-savvy clients and finds success by identifying their pain points and innovating in those areas. Whether you run a tech company, law office, or medical clinic, you can use these three strategies to increase
your revenue and grow your business. You may not reach the $1 Trillion Valuation Club (it’s very exclusive, after all!), but you could still see the kind of growth that put
• Bold Pivots: Nvidia’s team kept a close eye on developing trends and areas for exploration in
technology and adjusted its offerings to meet them. Though Nvidia began as a graphics chip company, it now offers networking tools, gaming laptops, embedded systems, cloud and data center technology, and more. Most notably, Nvidia dove headfirst into AI, working on everything from self-driving cars to
Nvidia on every stock broker’s map this year.
Rise25 Podcast Spotlight 'Growth to Freedom' Dan Kuschell Featuring: Entrepreneurs and business leaders bringing inspiration to transform your life, business, and relationships
FROM MIRACLE CURE TO CONDIMENT The Unbelievable History of Ketchup
'The Resilience Factor' Adrienne Richardson Featuring: Survivors sharing unfiltered stories of grit, setbacks, and the courage to confront adversity 'Minds of Ecommerce' Raphael Paulin-Daigle Featuring: Top e-commerce entrepreneurs and executives divulging the secrets to their success 'Lead Like a Woman Show' Andrea Heuston Featuring: Top women leaders sharing inspirational stories on life and leadership
We know ketchup as a delicious condiment, but its origin is likely different than you’d expect. Ketchup’s roots started in Asia, where it was called ke-tsiap (Xiamen), a sauce made from fermented fish sauce. It came to Europe in the 17th century but looked and tasted different from the ketchup we know today, as it included ingredients like mushrooms, walnuts, and oysters — no tomatoes. In the 1830s, an Ohio physician named Dr. John Cook Bennett began marketing a tomato-based concoction as a medicinal elixir. Dr. Bennett claimed his tomato extract had incredible healing properties and promoted it as a cure for many ailments, including diarrhea, indigestion, jaundice, and rheumatism. His tomato preparation was a precursor to modern ketchup. Over time, the medicinal claims surrounding tomato-based ketchup faded, but people continued to enjoy the taste. Now, you can’t walk into a restaurant without seeing a ketchup bottle on every table!
'BlueCollar.CEO' Ryan Redding Featuring: Industry
experts breaking down their success stories and revealing their best-kept secrets for domination in the home service business. 'The Power of Authority Spotlight ' Michelle Prince and Jennifer Hart Featuring: Successful founders, entrepreneurs, and leaders getting results and making a difference
Go subscribe on iTunes!
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1110 Mar West Street, Suite F Tiburon, CA 94920 312-884-1197 rise25.com
Inside This Edition
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Want to Grow Your Online Presence? Start a Podcast Your Essential Digital Marketing Resource Guide for Small Businesses How Ketchup Transformed From Cure to Condiment Business Lessons From Nvidia’s Rise to $1 Trillion
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Since the latter part of 2022, interest in AI chatbots like ChatGPT has exploded worldwide. Over 100 million people used ChatGPT to plan vacations, write emails, and outline speeches. This was bad news for copywriters but fantastic news for a technology company many people have never heard of: Nvidia. Between October 2022 and May 2023, Nvidia’s market valuation spiked 200%. Then, in May, the company hit a significant milestone: It reached a total worth of $1 trillion, placing it in the exclusive “$1 Trillion Valuation Club.” That club has just four other members: Alphabet (the parent company of Google), Amazon, Microsoft, and Apple. All four companies are household names — so how did Nvidia make the list and experience such massive, rapid growth? The Founding of Nvidia The story starts back in 1993. That year, electrical engineers Jensen Huang, Curtis Priem, and Chris Malachowsky decided to go into business together. They brainstormed the idea for Nvidia — which initially made graphics chips for personal computers, pushing the limits of 3D graphics — in a Fremont, California, townhouse. After six months of meeting with venture capitalists, the friends finally found investors. Thrilled with their good fortune, they pooled $800 to incorporate Nvidia. Each founder purchased 20% of the company for $200; the other $200 went IT’S BIGGER THAN NETFLIX AND FACEBOOK COMBINED: Learn How Nvidia Grew 200% in One Year!
toward hiring a lawyer. One day, they predicted, their $800 company would be part of a chip market worth $200 billion. Of the three founders, the most notable is Jensen Huang, Nvidia’s president and CEO. Huang was born in Taiwan but moved to the U.S. at age 9. He earned a bachelor’s degree from Oregon State University and a master’s from Stanford University (both in electrical engineering), then went on to work at LSI Logic and Advanced Micro Devices.
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