Jody Euloth knows how to close business deals by selling authentically and provide a unique experience for clients and their target audiences. She’s a sales trainer and coach, sponsorship and marketing activator, and keynote speaker. – As well as a writer of a monthly column here at Spotlight on Business. Jody is every bit teammate as she is coach – which is fitting as she’s a former AUS Basketball player and Dalhousie alum. Now Jody is the CEO and Founder of The Mesh Media Network, a full-service sales, marketing and PR agency which helps entrepreneurs, businesses and brands ‘Get Noticed, Get Leads, and Close Sales’. Becoming a part of the Mesh Media Network puts your business in good company alongside – or meshed with – the likes of Nike, DOVE, Bell Media, University of Toronto, Steele Jaguar, Land Rover Halifax, Porsche of Halifax, the Atlantic GOLFExpo, and Atlantic Fashion Week.
By David MacDonald S o, Jody I know your readers want to hear about you and the Mesh Media Network. When and how did it all come together? The Mesh Media Network was founded a little over three years ago. I was looking to combine my passions of media and marketing with my skills of teaching and selling. I had done corporate sales for the majority of my career, selling everything you could possibly imagine. I’ve worked for HSBC Bank, Canon Canada, Carnival Cruise Lines – so I have a very strong sales background. And then I had an oppor- tunity to take a position with print and publishing company where I did media for them for about four years. I really enjoy media and the creativity that comes through experi- ential marketing and realized there really wasn’t anyone in Atlantic Canada doing partnerships and sponsorships, that kind of work is really a combination of everything I’d done throughout my career to that point. That is how the Mesh Media Network came to life. It seems like the kind of business where pre-existing connections are vital. Very much so! Before Mesh Media, I was in the corporate world for 15 years and every sales position I took-on I was always asked if I was coming into the job with an established network. I always took pride in the business relationships I had in the community – I worked hard to nurture them. I got to a point where I realized that I was using my hard-earned connections to benefit a lot of other people’s businesses. I started to wonder how I could use my skills and network to exercise my own creativity rather being confined and working off someone else’s rule book. I’d say most successful entrepreneurs make a few career changes along the way, was that the same for you? Well, I grew up not really knowing what I wanted to be; I wanted to be everything, really. And that, I think, is the
power of curiosity. I wanted to be a lawyer; I wanted to be a sports broadcaster; I wanted to be a physiotherapist – and that’s really been my journey, dreaming big. I’ve also had the opportunity of a great education. I grew up in Hilden, Nova Scotia and graduated from CEC [Cobequid Education Centre], I went on to Dalhousie University in Halifax where I graduated with a BA, and from there I went to Lakehead University in Thunder Bay, Ontario to do my Bachelor of Education. I taught for a couple of years before I realized teaching grade eight just wasn’t a good fit for me straight out of university. I went back to university, to St. Mary’s in Halifax, to take some marketing courses toward my MBA – and to play another year of basketball. But my career has really benefitted from the amount of industries I’ve been fortunate enough to work in. I wouldn’t have the diverse list of clients in my network that I have now without my back- ground. “I started to wonder how I could use my skills and network to exercise my own creativity rather being confined and working off someone else’s rule book.” Your list of current clients is impressive – and, as you say, diverse. Is there any one thing that connects them in terms of what they’re looking for from you? They’re all looking for different things. One of the things we do as a company is connecting brands with property through partnership or sponsorship – we help to create an experience for the audience. We do everything from mar- keting strategy and PR to sales training and coaching to experiential marketing, which is one of our main focuses. Experiential marketing really engages a brand with poten- tial consumers and it evolves the brand by creating a mem-
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OCTOBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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