Building Buyer Anticipation With Private Exclusive and Coming Soon 1 How J eff " City " B lock will leverage the Compass network of professionals to generate buyer interest in your home before it hits the market.
FLEXIBILITY Why not test the market about your home, like price, on your own timing.
PRIVACY J eff will create an early buzz for your home using Private Exclusive on Compass.com. This will allow J eff to share information and access to your home only within the Compass network of agents and his serious buyers.
QUALITY Selling your home with J eff gets your home exposure to top agents nationwide
including premium placement on Compass's agent facing platform.
Je ff will generate buzz about your home within the Compass Community by doing the following:
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Update and perfect your home's listing photography Use hidden price to garner pricing feedback from other Compass agents Prep your home to become market ready using Compass Concierge
Sharing your home one-to-one with Compass agents and prospective buyers
Post on internal social channels Engage with Agents in the office Create Compass Agent-only caravans Highlight in Sales meetings
Continue as a Private Exclusive or go live on the MLS!
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Review buyer feedback and decide whether to stay as a private exclusive or go live on the MLS
OPTION A Stay as a Private Exclusive listing
brokerages before the general public, giving their clients a chance to see your home before the rest of the market. J eff will continue to pre-market your listing, now publicly, to generate additional buzz and receive market insights
Continue to market your listing one-to-one with the Compass agent community and interested buyers This will continue to maintain your privacy
Turn your listing Active on the MLS J eff will email his larger spheres and
OPTION B Make your listing a Compass Coming Soon/MLS Coming Soon and/or go "Active" on compass.com and the MLS. J eff can create a Compass Coming Soon and MLS Coming Soon (within one business day of the Compass Coming Soon). This will give a preview to other
publicly advertise to consumers who are in the market for your home. Your home will now be live in the MLS and syndicated across multiple platforms to the general public.
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