ON THE COVER
REAL LIFE REQUIRES REAL BOOTS.
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“QUIET ALERT 2” 2018
SKING GEOFF MCFETRIDGE TO come up with a cover concept for the inaugural issue of The Rooted Journal was a natural fit. The Canadian-born,
Los Angeles-based artist has created iconic art for global brands including Apple and Hermès, while also regularly engaging in cause-driven work for companies like Patagonia, where his drawings and animations highlighted animal welfare for their Traceable Down program. McFetridge’s work has also appeared in Target’s Made to Matter efforts to showcase 16 leading organic and sustainable products to make them more accessible to customers. As a committed outdoorsman, McFetridge consistently prioritizes earth-first efforts in his work, which aligns perfectly with the mission of this magazine.
The painting on the cover is a personal nod to his rich history with a silhouette of his great- grandfather, Louie Dofoo, a Chinese cowboy who worked on farms and ranches in Canada. “Chinese workers were not given a place to sit, so they learned to sit like that, resting flat-footed,” McFetridge tells The Rooted Journal. Dofoo eventually escaped the ranch he worked on to Calgary, where he “opened a cafe, and later helped my grandmother and grandfather (his son) open
their store in Chinatown. Louie had an amazing garden in the backyard of the store, almost entirely in the shade from downtown buildings where he grew food and flowers,” McFetridge says.
Learn more about Geoff McFetridge in the film “Drawing a Life” on Apple TV or by visiting his website — CHAMPIONDONTSTOP.COM.
Andrea Bemis — Organic Farmer, Mother, and Cookbook Author — Danner.com/GoThere
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