THE WHY
ECOSYSTEM
GROWTH
TALENT
RESOURCES
Overview
Building Diversity
Developing Talent
Reskilling Talent
Educating Talent
Attracting Talent
Brain Drain Market Opportunity to Attract Talent from Outside Regions
Hello West Michigan The Boomerang Effect
Attracting Tech Talent
-25,000
The tech labor market is mobile. In general, tech workers are attracted to areas that offer the most opportunities in their field, with the best pay relative to cost of living. These workers also generally place a high amount of value on placemaking and other community factors when choosing a place to live. Often, these criteria are not aligned with where an individual received their degree. Many of the country’s largest metropolitan areas have experienced a so-called “brain drain” in tech in recent years. For example, the New York metropolitan area lost 65,500 tech workers from 2016 to 2020, while Boston and Chicago lost 37,500 and 32,407 , respectively, over the same period. Hello West Michigan’s talent attraction efforts focus on education, attraction, and connections. They seek to bring together potential relocatees and hiring employers through a variety of methods. By educating potential relocatees through its website and social media, they help job seekers determine if the region is the right fit or connect them with resources post relocation. Hello West Michigan is proactive in attraction by running out-bound marketing campaigns promoting the region. These campaigns focus on targeting people As tech workers continue to move across the country, we must ensure organizations and companies across Greater Grand Rapids are making targeted efforts to attract these talented individuals to our region. Organizations such as Hello West Michigan, a regional talent attraction and retention organization, are poised to scale such attraction efforts. living outside of Michigan who have a prior connection to the state. Millions of advertising impressions have been served since 2014 and the campaigns are structured in a way that allows the organization to track resulting hires.
-25,391 LA/Orange Co.
-26,000
-27,000
-31,851 Washignton D.C.
-32,000
-32,407 Chicago
-37,500
-37,376 Boston
Hello West Michigan Case Study Plus-Circle
-65,000
-65,478 New York
CBRE Research, U.S Bureau of Labor Statistics, Statistics Canada, National Center for Education Statistics (Metro), Canadian Universities, 2021
Image Source: Hello West Michigan
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