THE WHY
TALENT
ECOSYSTEM
GROWTH
RESOURCES
Digital Transformation Connecting Businesses & Tech Attract & Grow Existing Tech Market Tech Hub
Overview
Surges in remote work, increases to cost of living, inflation, environmental concerns, natural disasters, and other factors have prompted tech workers and companies to relocate outside the traditional tech strongholds. Superstar Metro vs. Rising Start Metro Areas’ Share of U.S. Tech Job Postings, 2016-2021 1
Superstar metro areas’ share of U.S. tech job postings, Sep 2016–Dec 2021
Rising star metro areas’ share of U.S. tech job postings, Sep 2016–Dec 2021
43%
41%
39%
37%
35%
For most of recent history, tech firms were clustered in a handful of superstar metropolitan areas along the coasts, with only a handful of “rising star” regions including Salt Lake City, Denver, and Nashville gaining traction. Both research and anecdotal reports suggest the COVID-19 pandemic and other economic trends may have begun altering that trend and could prompt a diffusion of tech firms and talent across the country. Researchers at the Brookings Institute found that high-tech job postings in “superstar” metros like Silicon Valley decreased in the post-pandemic years, while increasing in “rising star” and other metropolitan areas across the country. 2
33%
31%
29%
27%
25%
18%
17%
16%
15%
14%
Plus-Circle
Metro Areas Share of U.S. Tech Job Postings
13%
12%
Source: Brookings Report: Superstars, Rising Stars, and the Rest: Pandemic Trends and Shifts in the Geography of Tech. March 2022.
1 Brookings Metro analysis of Emsi Glass data. Updated January 2022. December 2021 data is preliminary 2 Ibid
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