Board Converting News, April 20, 2020

AICC To Offer Virtual Training On Navigating CRM Options

AICC, The Independent Packaging Association, is offer- ing a webinar to help members continue to train their workforce and improve productivity and planning without traveling. The webinar “Navigating CRM Options” will be held on Thursday, April 30, at 3:00 p.m. EST. Led by Todd Ziel- inski, Managing Director & CEO, Athena SWC, LLC, this webinar is designed for those who are considering im- plementing a customer relationship management (CRM) system or have one that is not being used effectively to manage the sales pipeline. Attendees will be introduced to the fundamentals of CRM systems as it relates to the sales function; arm them with information on how to in- troduce, implement, and maintain a CRM system, as well as provide a comparison of three popular CRM systems. Zielinski is a Partner and the Managing Director/CEO at Athena SWC, LLC, Amherst, NY. As one of the co-found- ers of Athena, he is responsible for the marketing, sales, and management of Athena’s outsourced marketing and sales support offering and consulting services. This webinar is free to AICC Emerging Leaders and $100 for other AICC members. More information can be found at www.AICCbox.org/calendar or by contacting Taryn Pyle at tpyle@aiccbox.org or (703) 836-2422.

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April 20, 2020

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