Board Converting News, April 20, 2020

FSC Misleads (CONT’D FROM PAGE 28)

Board Converting NEWS INTERNET DIRECTORY

trees where the land is thereafter converted to a non-for- est use.” And how much of Canada’s forest land was converted to non-forest use in the latest data year? According to Natural Resources Canada, about 37,000 hectares or just 0.01 percent. And how much of that conversion of forest land to non-forest land was the forest industry respon- sible for? Well, a smidge under 1400 hectares. Do the math. That means that the forest industry’s deforestation rate was a mere 0.0004 percent. Yes, that’s three zeroes and a four. But that’s the total forest and paper industries com- bined (lumber, pulp, newsprint, everybody). What about packaging’s contribution? Well it may come as a surprise to you, Mr. Duchesne, but hardly any freshly-cut trees are used to make paper packaging in Canada at all. In fact, most boxes and cartons made by Canadian mills are 100 percent recycled content. So basically, they are not re- sponsible for any deforestation. Nada. So why are you smearing the paper packaging industry in Canada and their customers with this deforestation BS? Why are you perpetuating this myth? It’s inaccurate, dishonest, and a smear on the whole Canadian industry. Oh no, we meant global forests, you say, referring to an article (written over 10 years ago!) about the 10 coun- tries with the worst deforestation rates in the world (not including Canada, of course). I’m sorry Mr. Duchesne, but that’s not good enough. You posted this as President and CEO of FSC Canada, and the video is proudly displayed on the FSC Canada website. People are entitled to as- sume you are talking about Canada. The buck stops with you. If FSC Canada wants to have any credibility with the paper packaging industry and its customers, I would strongly suggest that you immediately remove any ref- erence to deforestation in your commercial. And I will be among the first to commend you for your honesty. Sincerely, John Mullinder, Executive Director, PPEC John Mullinder is Executive Director of the Paper and Pa- perboard Packaging Environmental Council (PPEC), which represents over 90 percent of the Canadian paper pack-

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aging industry on environmental is- sues. The council was founded by four separate sectors of the indus- try (packaging mills and converters) back in 1990, allowing them to work together and speak with one voice rather than several. Its Board of Di- rectors is representative of the four

John Mullinder

different sectors and the council operates on a consensus basis. PPEC lobbies governments; networks with other in- dustry players; co-ordinates action industry-wide; devel- ops practical solutions; and promotes the environmental performance and achievements of the industry.

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April 20, 2020

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