Agent Generated Referrals (AGRs)
• Q: What is the definition of an Agent Generated Referral? A: An Agent Generated Referral is a lead generated in your local marketplace that does not have another real estate firm or benefits program attached to it as the referring source. The customer must be a member of any one of the Realogy Leads Group organizations / associations, such as Navy Federal Credit Union and AARP. • Q: How do you recognize a potential AGR? A: Ask the simple questions when first meeting with a client. “Are you part of any organization that offers you a real estate benefit?” “Have you or any member of your family served in the military? Are you part of any military organization that offers a real estate benefit?” If they say yes, you have an AGR! Another key question is- Where are you planning to secure financing? Or – you are doing a competitive listing presentation and upon touring the home, you notice military memorabilia. Consider mentioning your association with one of the military affinity programs and secure the listing!
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