Ashby Law - January 2020

JANUARY 2020

ASHBY LAW A PACIFIC NORTHWEST FAMILY LAW FIRM

www.PNWFamilyLaw.com 509-572-3700

Lessons From the Montreal Ice Hotel Recreating Your Life Could Be the Best Move for You

A few years ago, Scott wanted to do something for his vacation, but he didn’t want to go to any of the typical vacation destinations. So, a friend suggested Snow Village Canada in Montreal, Canada. You may know it, though, as the Montreal Ice Hotel. The Montreal Ice Hotel is beautiful, quaint, and an entirely unique experience. Funnily enough, an experience like this costs more than a room at the Charleston! The building is impressive, though, and it’s entirely made out of ice, including the bar and the “beds.”The only two things that aren’t made of ice are the candles and sleeping bags! When Scott stayed there, he had to take a class just to use a sleeping bag. The entire structure is a feat of innovation and ingenuity. They have a whole process for curating the ice to ensure it’s durable enough to handle the load. Every year at the end of February, the owners bulldoze the entire structure and rebuild it in December. Naturally, they don’t want anyone hurt by the melting building. It’s not just for safety, though. It’s also for the quality of the customer experience.

your success. You can always rebuild, and while it can be painful, incredible growth comes from it. The ice hotel has built an entire business around this idea. The hotel has been successful in this process for years, and seeing it in person puts how much they accomplish into perspective. Some people skydive, but Scott recommends the ice hotel just for the experience and the lessons learned. It’s beautiful. Every room has waterproof lights and electrical fixtures. And every year, they make vast improvements as it grows in popularity. If you feel unsure about your next steps, take a page from the Montreal Ice Hotel’s book. It may be scary to bulldoze and start fresh, but it could be exactly what you need to build a better you and a better life.

it based on the feedback from their customers. He even notes that if they ever need to relocate the building, they wouldn’t worry too much because they already know how to maintain the structure and keep it cold. That’s why the hotel itself isn’t the asset; it’s the process. And the same philosophy can apply to your life: It’s okay to reflect on what worked, tear everything down, and rebuild. There is still immense value in that.

If you ever find yourself in an uncomfortable situation, the lessons you learn are essential to

The manager explained that after they tear it down, they meet with their board to redesign

“That’s why the hotel itself isn’t the asset; it’s the process. And the same philosophy can apply to your life: It’s okay to reflect on what worked, tear everything down, and rebuild. There is still immense value in that.”

-The Ashby Law Team

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