2020 TSEP Success Report

TSEP Success Report - 2020

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MARKETING OUR COMMUNITY SHARING STORIES THAT ATTRACT AND RETAIN BUSINESSES

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PRESS RELEASES The number of press releases we issued in 2020. Since 2014, we’ve issued 262 re- leases and have held 4 press conferences.

PRINT & TV STORIES The number of news stories in 2020 that ap- peared in print and on- line (194), as well as TV coverage (30), as a result of our media relations.

WEBSITE VISITS More than 71,000 peo- ple visited our website last year, where we published 171 pages of content.

FACEBOOK IMPRESSIONS

Our TSEP, Downtown, and Jobs Seneca County Facebook pages garnered more than 1 million im- pressions in 2020.

TSEP’s content-based mar- keting strategy is designed to promote and strengthen the community brand as a growing, attractive place to start and grow a business. We use a mix of media relations, social media, email marketing, relationship marketing, publications, webinars, videos, events, and advertising.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive economic development. We have been successfully pursuing this strategy relentlessly since 2014, and the results are significant. Since 2014, we have published more than 790 stories through our press releases and on our website, with more than half a million website engagements and 7.5 million Facebook impressions. The number of TV stories almost doubled in 2020 from the previous year, rising to 30 from 17. In 2020, we put some of our events strategy on hold and tripled the number of videos produced (38 from 13) and published on YouTube. We started 3 new email newsletters (Development Digest, Workforce Digest, and Rural Digest) and published 33 total newslet- ters. For the first time, we also hosted 12 webinars on business resources.

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