MEDIA
Media Coverage: Press Releases/Media Advisories Communications curates the stories in our District to showcase the great work happening in our schools and programs. The team creates and distributes press releases and media advisories to local news media to communicate District and school-level news and events. Requests for media coverage should be made five days in advance of the event/program. • Requests for media coverage should be made five days in advance of the event/program. • Content must be provided by the requester and sent to Communications for approval. • Once approved, Communications develops press releases/media advisory. • Media advisories are typically sent two days in advance of the event. • A member of the team will be at the event for media support, as needed. Media Inquiries Communications must approve any media request to visit a school building/facility and/or interview employees. • If staff members are contacted by the media, please contact the Communications Department right away. • Request will be approved or denied. • Messaging will be developed as appropriate for the interview. • For the media: It is a long-standing protocol: all media inquiries must be directed to the Communications Department. This applies to all media coverage involving students, staff, and/or schools. If the media wishes to speak with District staff, these requests must be routed through the Communications Department for review and approval. Staff members directly contacted by the media are required to inform the Communications Department. They should not speak to the media unless authorized by the Chief of Communications or their designee. Press Conferences Communications organizes press conferences at the District and school levels. • If time allows, Communications notifies the news media two days in advance of the press conference. • Communications works with the building-level Principal to select a venue at the school site. • Communications supports and/or leverages building-level support for audio/visual and other logistical needs (chairs, podium, sound system, easels, creation of flyers, posters, etc.). • Building level support may be required for large-scale press conferences, such as ribbon cuttings and/or special events (logistics contacting various dignitaries, sending invitations, coordination of food/beverages, etc.).
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