INTERNAL/EXTERNAL COMMUNICATIONS
Weather-Related Emergencies Communications prepares, translates, records, and distributes Districtwide communication (email, robocalls, texts, website posts, and social media) in the event of a weather-related emergency. • Communications executes robocalls, texts, and emails to families and staff. • Communications posts on-screen alert and banner on the website. • Communications shares on social media (Facebook, Twitter, and Instagram) and creates an automated response via Facebook related to school closings. • The Chief of Communications notifies local media per each outlet’s individual reporting procedures. School Emergencies In the event of a Districtwide or building-level emergency, Communications will coordinate appropriate release of information to students, families, staff, the community, and the media when applicable. Please see the Emergency Communications Guidelines, Appendix A, for detailed information. Family Communications Communications prepares, translates, and records mass communication (letters, emails, robocall, and/or text) both Districtwide and to specific groups (grade levels, schools, etc.). • Requester provides content to Communications for a Districtwide communication at least five days in advance to ensure translation in the top five languages. • Content must be vetted through the appropriate Executive Cabinet member(s) and department head(s). • Additional time may be required to prepare a custom student/employee call group. • Communications drafts scripts for emails, letters, and robocalls and submits them to requester for • approval. • Communications executes robocalls, emails, and texts to families. • Robocalls may be recorded by the requester if they choose, or the message will be recorded by a member of the Communications team. • It takes approximately 60 minutes to complete a robocall to the entire District in the top five languages. All Staff Communications Communications prepares and distributes emails, texts, and robocalls to staff when it is necessary to send Districtwide communications. • Requester provides content to Communications for a Districtwide communication at least three days in advance. Content must be vetted through the appropriate Executive Cabinet member(s) and department head(s). • Communications drafts scripts for emails and robocalls and submits them to requesters for • approval. • Communications sends all staff emails and robocalls. Texting will be utilized as appropriate. • Robocalls may be recorded by the requester if they choose, or the message will be recorded by a member of the Communications team.
4
Made with FlippingBook - professional solution for displaying marketing and sales documents online