Communications Standard Operating Procedures (1.2024)

• Communications creates several design concepts and sends them back to the requester for review. • Revisions are made and a final logo is supplied back to the requester. • Graphic creations may take up to three weeks. Districtwide Publications Communications prepares a design and layout suitable for printing and online posting; content must be provided by the department requesting the flyer. All Districtwide family communication must be translated into the top five languages. • Finalized content, including full text for the flyer, is required at least two weeks in advance of the due date, ideally four weeks prior to the event to ensure translation in the top five languages. • Communications creates the flyer with design and content and sends to the requester based on a timeline determined at the time of the request. Timeline for completion varies due to the scope of work. • Requester reviews the flyer and approves or requests revisions. • Upon approval, final flyer is shared via appropriate channels. • Two weeks is required at minimum to advertise an event via robocalls, texts, emails, and social media.

WEBSITE

Website Development Communications works with staff to create websites/pages as requested for specific needs. Website build, initial content upload, and layout is done by Communications. Timeline for completion varies due to the scope of work. • Communications meets with department/team requester to discuss look, feel, and organization of the site/page. • Schools/programs/departments will manage all information and updates. Communications staff will provide the training. • Support and guidance with sites/pages can be solicited via a helpdesk ticket through RoConnect.

SOCIAL MEDIA

Social Media Communications manages and posts content for the District’s Facebook, Twitter, Instagram, and LinkedIn pages. Information is to be provided at least one week in advance of the posting date. • Content, including full text and/or images for the post, is submitted to Communications for review and final determination. • Communications will determine what content is posted on the District’s primary accounts and/or posted from the school/program/department and shared by the District’s social media.

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